Rugby, England: Bernhard and Company has announced a new senior sales appointment in its North American team.

Danny McConnell, who has been a key part of the North American sales team for Bernhard and Company since joining as Technical Sales Support Manager in 2022, has been promoted to the role of Director of North America Business.

The move comes as Bernhard and Company continues to enhance and build its brand – and that of the Bernhard Academy – within North America.

Gary Ray, Business Development Manager for North America, has been with Bernhard and Company for more than 20 years and has played a pivotal role in developing the company’s business, customer, and distributor relationships in the region.

Ray will continue to manage key accounts and distribution partnerships, in addition to members of the Bernhard and Company Prestige Club within North America.

“We’re delighted to have appointed Danny to this new position within our North American team, as we continue to drive business growth and brand awareness in the region,” said Steven Nixon, Managing Director for Bernhard and Company, a Full Business Member of the Asian Golf Industry Federation.

Nixon added: “Having been a key member of our team for a number of years now, we feel Danny is the ideal person to help us further strengthen customer relationships.

“Having Danny and Gary in place in North America is a great foundation for business progression. Gary has been instrumental in much of our development in that area over the last couple of decades, so with the addition of Danny in a more senior role, we believe that our business will go from strength-to-strength.”

McConnell said: “I’m really pleased to be taking up this new position within the Bernhard and Company team. I’ve thoroughly enjoyed forming important customer relationships and helping to tell the Bernhard story around North America, so it’s exciting that I’ll be able to take that to the next level with the support of a great team.”

The new-look Bernhard and Company North American sales team will be headed up by McConnell and Ray. The team also features Chris Langley, Technical Sales Support Manager North America; Tommy Richey, Technical Sales Support Manager North America; and Daryl Nagy, Technical Sales Manager Western North America.