Orlando, United States: A panel of female golf industry experts will participate in the Women’s Golf Day’s (WGD) annual presentation at this month’s PGA Show.

The industry experts leading the discussion on January 25 will give their real world insight into trends and tactics for developing authentic relationships with the female audience that financially influences the golf market.

Joining the panel will be 1980s supermodel Kim Alexis, who has recently taken up the sport, and newly named WGD Ambassador.

The panel, which will be moderated by Women’s Golf Day founder Elisa Gaudet, also includes Rachel Carter, Senior Membership Director at the National Golf Course Owners Association (NGCOA), and representatives from The PGA of America. 

Gaudet said: “2023 was a phenomenal year for women and Women’s Golf Day. We activated in more countries and venues than ever before, thus reaching even more women around the globe. Given the success of Taylor Swift, the Barbie movie and Beyonce in 2023, the world was witness to the economic influence women have.  

“The golf industry has the ability to tap into female spending power and the influence they have over the family purchases, including events, membership, merchandise, equipment, social and family activities, trips, vacations, and in club celebrations and events. 

“Our diverse panel will share their background and insights to the various revenue generators specific to the golf industry.”

The WGD PGA Show event will also celebrate the 2024 Inspire Action Award winners. These annual awards recognise individuals and locations who align with WGD’s commitment to Engage, Empower and Support women around the globe every day.