ASIAN GOLF INDUSTRY FEDERATION

The R&A and Sky Sports Extend Agreement

The Open Championship is among The R&A events that will continue to be screened by Sky Sports. Picture by Getty Images.

St Andrews, Scotland: The R&A and Sky Sports have extended their partnership for the award-winning live coverage of The Open, AIG Women’s Open and elite amateur events through 2028.

The announcement continues a partnership which started in 2016 when The R&A’s professional and amateur championships first featured as part of Sky Sports’ comprehensive coverage of live golf, which includes the men’s and women’s Major championships and Tour events from around the world. 

Proceeds from the agreement will contribute towards The R&A’s commitment to invest £200 million in golf over 10 years and support development of the sport internationally through its participation initiatives, governance activities, advocacy for sustainability and staging of inspirational golf championships.

Martin Slumbers, CEO of The R&A, said: “Our partnership with Sky Sports has enabled us to deliver outstanding live coverage of our championships to fans, as well as providing important revenues which support our broader activities to develop golf around the world and sustain the sport for current and future generations.

“The live broadcast continues to push boundaries and use technology to give viewers a deeper understanding and appreciation of the skill required by the world’s best players and presents the drama and excitement of our championships in a dynamic and entertaining way. We look forward to continuing our work with Sky Sports over the next five years.”

Jonathan Licht, Managing Director, Sky Sports, said: “We are delighted to be able to extend our relationship with The R&A, as Sky Sports continues to be the home for the biggest golf tournaments in the world, including all the Majors this year.

“The Open and the AIG Women’s Open are two iconic championships and centrepieces of any sporting summer for fans. We look forward to continuing to offer our award-winning coverage across our Sky Sports platforms.”

The agreement will see Sky Sports continue to provide coverage of The Open, AIG Women’s Open and The R&A’s amateur championships and international matches, including The Amateur Championship, The Women’s Amateur Championship, Walker Cup and Curtis Cup.  
 
In 2016, Sky Sports won a BAFTA for its coverage of The 145th Open at Royal Troon across a dedicated channel, bringing fans every shot and great moments from the world-renowned championship. 
 
Sky Sports customers can enjoy live coverage in HD, and follow their favourite players and emerging stories via Sky Sports social and digital channels. On NOW, viewers can watch live sport without a contract, making The Open and AIG Women’s Open easily accessible to anyone with a connected device.

With a Sky Sports Month or Day Pass, NOW members can watch anytime, anywhere on the web or on over 60 devices with the mobile or tablet app.

Share with your Friends

View More Articles

About AGIF

AGIF is a not for profit industry federation with members and partners involved in all facets of the golf industry throughout Asia to assist them to take the next step in development toward a sustainable industry.

Contact

Asian Golf Industry Federation
3 Coleman Street,
#04-35 Peninsula Shopping Complex,
Singapore 179804
Chief Communications Officer
communications@agif.asia
Membership & Administration Manager
membership@agif.asia

Connect With AGIF

Copyright © 2023 Asian Golf Industry Federation.
Asian Golf Industry Federation