ASIAN GOLF INDUSTRY FEDERATION

International Presence Grows at PGA Show

Orlando, Florida, United States: With some 200 exhibitors from 25 countries, in addition to the United States, and registered attendees representing more than 80 countries, the PGA Show continues to grow its global reach and international impact.

The 2024 PGA Show at Orange County Convention Centre underlined that point, with 12% of the Show floor taken up by companies from outside of the US.

While many of the exhibitors come from China, Canada and Korea, most of the regular international visitors to the PGA Show come from the Americas and Europe. However, all the continents and almost half of the world are represented through the combination of exhibitors and attendees.

“The PGA of America is actively sourcing more opportunities to partner with like-minded organisations, golf facilities and mission-driven individuals across Latin America, Asia, the Middle East and Africa,” said Sean Thornberry, Director of Global Development at the PGA of America, an Executive Member of the Asian Golf Industry Federation.

The PGA Show, organised by Reed Exhibitions in partnership with the PGA of America, showcases that global inter-connection in the golf industry and the international outreach of both organisations.

“To date, we have executed brand partnerships with golf facilities in eight countries, merchandising relationships in China and South Korea, formalised an International Section with over 300 PGA of America Golf Professionals, introduced thousands of golfers to player engagement programmes and
opened up education pathways to PGA Membership for non-US citizens and non-residents of the United States,” added Thornberry.

Bernd Larsen Linde, Vice President of Marketing for Trackman, a Danish manufacturer of simulators and range solutions, said: “Since 2007, Trackman has consistently participated in the PGA Show, with only one absence during Covid. Over the years, our presence has gradually grown, reaching its peak this year.

“Since our very beginning, Trackman has collaborated with top coaches, fitters, and global brands. We always look forward to the PGA Show as an opportunity to reconnect with the many PGA professionals who have been our valued partners over the years and get to meet exciting and new business partners,” added Larsen Linde.

Like Trackman, German technology firm Puttview, which specialises in interactive putting greens, has grown its presence at the PGA Show since making its debut there in 2018.

“It is one of the most important events of the year in terms of the golf industry. It is an easy way to reach out to businesses, clients, golf clubs, with everybody there and together in one place,” said Ann-Kathrin Nahl, Marketing and Communication Manager for Puttview.

International exhibitors like Trackman and Puttview made up about 12% of the Show floor this year, sharing the floor with exhibitors from the United States, some of which expand their operations beyond North America, along with spaces for industry presentations and product testing.

“For years, the presence of Latin Americans at the PGA Show has been very important. It promotes new relations and clients, interactions with people that meet you in person for the first time. And you get great feedback about the status of golf in the region,” said Juan Pina, Regional Manager for Latin America at Callaway Golf.


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