Frisco, Texas, United States: Complimentary registration for the 2024 PGA Show is now open for PGA of America Golf Professionals, LPGA Professionals, golf buyers and industry executives at PGAShow.com.

The 71st edition of the longest running and largest global gathering of the golf industry will be held in Orlando from January 23-26.

Organised by the PGA of America and PGA Golf Exhibitions, the PGA Show will bring together thousands of golf industry professionals from around the world who will source new products from nearly 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education and career workshops and connect in person with peers and golf leaders to drive continued growth of the sport and the business of golf.

PGA Show Week also will include multiple allied industry events, including the AGM Retail Conference (January 23) and the PGA Show Education Conference (January 23-26) at the Orange County Convention Centre (OCCC) and the NGCOA’s Golf Business Conference (January 22-24) at both the Rosen Centre Hotel and the Convention Centre.

The PGA Show Demo Day – where golf industry professionals test the latest innovations outdoors and learn best practices in coaching, club fitting and range operations – will be held on Tuesday, January 23, at Orange County National Golf Centre.

PGA Show exhibits, demonstrations, presentations and exciting, new special events will fill out the industry calendar from January 24-26, at the Convention Centre.

“We are especially excited for this year’s PGA Show,” said PGA Golf Exhibitions Vice President Marc Simon. “In addition to a dynamic marketplace filled with top and emerging brands and the return of many popular programmes, we are introducing new Show Floor features and industry events that will elevate the experience and bring fresh elements to our industry’s annual global business gathering.”

Attendance at the 2024 PGA Show is restricted to PGA of America Golf Professionals and golf industry personnel. Attendance and registration guidelines are available at PGAShow.com.

There is no event registration fee for qualified golf industry professionals through December 1, 2023. Beginning on December 2, PGA of America, LPGA and International PGA Professionals can continue to register at no charge, while other industry personnel will incur a US$80 event registration processing fee through January 21, 2024, and a US$199 fee at the PGA Show through January 26, 2024.

Registration for the PGA Show Education Conference will open soon at PGAShow.com. PGA Show Education Conference early registration savings will be available through December 1, with additional savings available for PGA of America Members and Associates, LPGA Professionals, International PGA Members and PGM Students.

The PGA of America is an Executive Member of the Asian Golf Industry Federation.