ASIAN GOLF INDUSTRY FEDERATION

Virtually Recreating IMG Network of Courses

E6 Connect’s recreation of the eighth hole at La Bagnaia.

Salt Lake City, United States: IMG Golf Course Services, a global leader in the design, development, marketing, and management of world-class golf courses, has entered a new content partnership with TruGolf.

A prominent virtual golf company and developer of E6 CONNECT software, TruGolf will provide E6 CONNECT subscribers with access to virtual recreations of IMG Golf Course Services’ most stunning venues around the world. 

The first content released will feature Italy’s Royal Golf La Bagnaia, an 18-hole course designed by Robert Trent Jones Jr. Consistently awarded with ‘Top-100’ rankings from Golf World UK, the course is perfectly harmonised with the gentle hills and cypress trees in the heart of Tuscany, which complements the stunning landscape and luxurious resort. 

“We couldn’t have asked for a better partner to virtually recreate our network of elite golf courses around the world,” said Leonardo Izzi, Director of Marketing for IMG’s Golf Course Services division, an Associate Business Member of the Asian Golf Industry Federation.

“The TruGolf team has truly outdone themselves in capturing the essence of Royal Golf La Bagnaia and bringing it to life,” added Izzi. 

Ryan Jones, Vice President of Business Development at TruGolf, said: “We’re thrilled to bring the best courses from around the world to our users.

“Since we started building virtual golf software in the 1980s, we have explored the world’s most stunning locations in our efforts to make them available for our users to experience. Our partnership with IMG Golf Course Services will accelerate that, providing TruGolf customers with access to stunning courses like Royal Golf La Bagnaia.” 

A golf technology pioneer for almost 40 years, TruGolf is responsible for developing E6 CONNECT, the industry-standard golf simulator software. For home or commercial use, it delivers the highest-quality, most lifelike, and customizable software ever created.

IMG’s Golf Course Services team currently provides a diverse range of management and marketing services to more than 25 award winning clubs and resorts. 

“We were impressed with the effort TruGolf made into recreating the course,” said Martin Shaw, General Manager at Royal Golf La Bagnaia. “The team flew out to map, scan, and photograph the course, ensuring complete accuracy. We are proud to have this course recreated with such high detail and made playable to golfers around the world.” 

Nestled in the heart of the enchanting Tuscan countryside, and located just seven miles outside of Siena, La Bagnaia Golf Resort provides a five-star experience that’s regarded as one of the best in Italy. The resort, a converted authentic medieval hamlet, features multiple rooms and suites decorated in an authentic Tuscan style.

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