SPORTFIVE Secures New Deal for Semikawa

Taiga Semikawa is endorsing airweave’s range of sleep solution products. Picture by airweave.

Tokyo, Japan: Taiga Semikawa and airweave, inc, the top-selling brand of premium bedding toppers and pillows in Japan, have entered a one-year partnership, brokered by global sports marketing agency SPORTFIVE.

Under the agreement, two-time Japan Tour winner Semikawa will endorse airweave’s range of sleep solution products and be featured in airweave’s global marketing and advertising initiatives.

The partnership between Semikawa and airweave has been facilitated by SPORTFIVE, the management and marketing representative for the former world number one amateur golfer.

“We are proud to have facilitated this exciting partnership between Taiga and airweave, one of the most innovative companies in the Asia-Pacific region,” said Patrick Feizal Joyce, Senior Vice President, Golf Asia at SPORTFIVE, a Full Business Member of the Asian Golf Industry Federation.

“With airweave’s commitment to providing exceptional products, we are confident this partnership will provide great value to Taiga and his golfing campaign this year.”

Motokuni Takaoka, President and CEO, airweave, said: “As we continue our legacy of supporting top athletes, especially the country’s rising stars, through our revolutionary bedding and sleep solutions, we are honoured to have Taiga representing airweave.

“We believe our partnership will provide him with significant benefits and will lead to an even more remarkable performance by this talented golfer in his upcoming tournaments.”

Semikawa added: “I am thrilled to be an ambassador of airweave. As an athlete, I know that a perfect night’s sleep is crucial to the recovery process and with airweave’s focus on innovation and scientific research around sleep products, I am assured that my recovery routine will be well taken care of so I can stay at the top of my game.”

Founded in 2007, airweave has been developing premium bedding toppers that feature a highly resilient structure and an ergonomic, breathable design in which air comprises 90 per cent of the product’s proprietary airfibre material.

The Japanese bedding brand has also partnered with and supplied its products to major international sporting events, including the Tokyo 2020 and Paris 2024 Olympic Games.

Initially designed with high-performance athletes in mind, airweave has since gained popularity among consumers seeking a better night’s sleep, expanding into China, Singapore, Taiwan, Hong Kong and the US.

Airweave joins a growing list of brand partners brought together by SPORTFIVE for Semikawa, including the recently announced partnership with Art Moving Company.

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