Singapore: SPORTFIVE has announced the appointment of Seamus O’Brien as President, APAC, a move aimed at strengthening the company’s business across Asia.

O’Brien brings more than 30 years of experience in leading executive positions within the sports industry including his time as Founder, Chairman and Chief Executive Officer of World Sport Group.

“For many years, SPORTFIVE’s strong passion and deep understanding of sport in APAC have helped shape the industry,” said Stefan Felsing, CEO SPORTFIVE, a Full Business Member of the Asian Golf Industry Federation.

“To be able to complement our existing business with the unmatched experience and established relationships of Seamus O’Brien and his team will further underpin our endeavours to be the leading sports marketing agency in APAC and worldwide,” he added.

Felsing said O’Brien’s appointment represents a firm commitment to growing the agency’s regional business in APAC ‘which will be a cornerstone of SPORTFIVE becoming the world’s leading sports marketing’.

“Our leadership team at SPORTFIVE is excited by the opportunity and looks forward to collaborating with Seamus as he takes responsibility to advance our strategy across the entire APAC region within his role as President, APAC and Chairman of the Board of SPORTFIVE ASIA,” said Felsing.

O’Brien said: “I am delighted to be reunited again with many long-time friends and colleagues, alongside the exceptionally talented team from SPORTFIVE worldwide.

“Together, we will focus on growth opportunities throughout Asia which will undoubtedly benefit from our leading position in football globally.

“SPORTFIVE has a proven track record in global sports marketing and an internationally renowned sales network. Together with my team in Asia, I am looking forward to leveraging this international network for the benefit of our regional rights holders and clients.”

Among the golf events in Asia with which SPORTFIVE are involved are the Simone Asia Pacific Cup and Hana Financial Group Singapore Women’s Open, both part of the Ladies Asian Tour Series, and the Asian Tour’s BNI Indonesia Masters presented by TNE.