Liberty Corner, New Jersey, United States: The United States Golf Association (USGA) has launched the USGA App built by Deloitte, in conjunction with fully redesigned championship pages at usga.org.

For the first time, the USGA App will feature live scoring and coverage of all 15 USGA championships through an elevated user experience that will provide a more engaging digital landscape for fans to immerse themselves in the national championships.

The USGA App built by Deloitte is an all-in-one destination for fans that offers an improved visual, immersive and intuitive experience. Deloitte has built a scalable foundation to support new features and innovations to bolster wall-to-wall content from USGA championships, such as shot-by-shot tracking, mobile ticketing and on-site GPS wayfinding.

In addition, on-demand scorecard highlights for all televised shots of the US Open, US Women’s Open, US Senior Open and US Senior Women’s Open will be available in real time.

“Launching the USGA App and updating our website is a major milestone as we continue to build and strengthen our direct-to-consumer offerings,” said Amanda Weiner, USGA Managing Director, Digital Media and Ticketing.

“We are thrilled to deliver a reimagined product that will enhance and personalise the way fans engage with our championships year-round,” she added.

The USGA website redesign focuses on the association’s championship pages by showcasing a clean and modernised look, displaying a greater synergy between web and mobile products.

The revamped web pages present an upgraded user journey, including an improved mobile-friendly experience. The redesign also features an upgraded US Women’s Open (uswomensopen.com), elevating the experience to a first-in-class site with enhanced video capabilities, player bios and more.

“While golf is steeped in history, the USGA is helping the sport evolve in meaningful ways on the course and beyond it,” said Tom Marriott, Marketing Excellence Leader, and Principal, Deloitte Consulting LLP. “Our collaboration with the USGA is focused on innovating for the future of the game, from strategy work to digital fan engagement. We’re excited to play a role in elevating the experience for those who attend, watch, play, or follow golf and the USGA’s storied championships.”