Frisco, Texas, United States: Following the tremendous success of January’s PGA Show, the strong golf industry response to the mid-season PGA Buying & Education Summit is quickly filling exhibit hall space at Omni PGA Frisco Resort.

The detailed schedule for the three-day Summit at PGA Frisco (July 31-August 2), along with PGA Professional and buyer registration and housing information, is available at PGABuyingSummit.com.

The PGA Buying & Education Summit will bring together influential PGA Professionals and golf buyers to meet with a curated group of top golf brands showcasing the latest innovations and trends in apparel, accessory, gift and award, equipment, technology and golf lifestyle products.

The Summit will offer opportunities for sourcing products, learning new business strategies and networking with industry peers during fun, experiential events across the PGA Frisco campus and the PGA District golf entertainment spaces.

“The response to the mid-season PGA Buying & Education Summit at PGA Frisco has been exceptionally positive and we are approaching a sell-out of exhibit spaces in the ballrooms of Omni PGA Frisco Resort,” said PGA Golf Exhibitions Vice President Marc Simon.

“We are working with interested manufacturers to accommodate as many as possible. And we look forward to providing participating companies, PGA Professionals and buyers with a productive and fun experience at the event, and within the exciting new home of the PGA of America at PGA Frisco,” added Simon.

The Summit will begin on July 31 with a full day for One2One Buying Appointments at Omni PGA Frisco Resort, and the PGA Education Conference at the new state-of-the-art PGA Frisco Professional Development Centre inside the Home of the PGA of America.

The exhibit floor will be open on August 1-2 at Omni PGA Frisco Resort. Golf equipment and technology demonstrations and education will take place simultaneously at the PGA District, adjacent to the Resort. 

Each evening will offer PGA Professionals, buyers and vendors a chance to unwind and stay connected. There will be a welcome reception and fashion show at Omni PGA Frisco Resort on July 31; and Demo Night product testing at the PGA District on August 1.

Both nights also will feature networking events and fun golf competitions within the PGA District, which features The Dance Floor, a lighted two-acre, putting course; The Swing, a lighted, 10-hole, par-three short course; The Ice House with six live hitting bays; Lounge by Topgolf, featuring Topgolf Swing Suite technology and a variety of virtual games; and the 12,000 square-foot PGA Coaching Centre.

Organised tours of the new PGA Frisco campus are also being planned during event days. The new Home of the PGA of America officially opened in August 2022. The Omni PGA Frisco Resort and PGA District are opening to the public in May.

The PGA of America is an Executive Member of the Asian Golf Industry Federation.