ASIAN GOLF INDUSTRY FEDERATION

IMG Extends Agreement with Moroccan Gem

Published on March 31, 2023
Michlifen academy
The Michlifen Golf Academy features three IMG performance studios with the latest in custom fitting and teaching technology. Picture by Alan Keohane.

Fez, Morocco: IMG has extended its management and marketing agreement with Michlifen Golf & Country Club.

Michlifen, one of the most exclusive Spa and Alpine retreats in North Africa, has been working closely with IMG since the club opened in 2018.

With this extension, IMG will continue to provide extensive support across multiple areas such as agronomy, operations and marketing.

“We are delighted to extend our relationship with Michlifen Golf & Country Club,” said Russell Hannah, Vice President, IMG Golf Course Services, an Associate Business Member of the Asian Golf Industry Federation.

“We remain committed to ensuring that the golfing world is aware of this hidden gem set in the stunning Atlas Mountains and have no doubt that any golfer lucky enough to visit will be enthralled by every aspect of this special golfing experience,” added Hannah.

Michlifen Golf & Country Club and its Jack Nicklaus Signature course is located in the unique mountain town of Ifrane, a 45-minute drive from the historic city of Fez. Ifrane is often referred to as ‘Little Switzerland’ due to its Alpine architecture.

At the golf club, guests enjoy the iconic Alpine-themed clubhouse offering panoramic views across the course and Atlas Mountains. The Michlifen Golf Academy features three IMG performance studios with the latest in custom fitting and teaching technology.

The 71-room, five-star hotel features a luxury 3,500 square metre spa, and with the addition of the golf course, offers the ultimate golf and leisure getaway in one of Morocco’s most historic and upscale regions.

For more than 30 years, IMG Golf Course Services has been a leader in the design, development, marketing, and management of world-class golf courses. IMG’s Golf Course Services team currently provides a diverse range of management and marketing services to more than 25 award-winning clubs and resorts. 

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