ASIAN GOLF INDUSTRY FEDERATION

‘Vibrant’ PGA Show Prompts Optimistic Outlook

PGA Show1

Orlando, Florida, United States: Nearly 30,000 PGA Professionals, golf leaders, industry executives and retailers from more than 86 countries came together to meet with more than 800 golf companies at the 70th PGA Show.

Following two years of business disruptions by the global pandemic, the PGA Show was a clear sign of a bullish year ahead for the continued growth of the sport and the US$84 billion golf industry.

The PGA Show, organised by PGA Golf Exhibitions and the PGA of America, began in the trunks of cars at a winter golf tournament in 1954 and has grown into golf’s longest running and largest global business gathering.

Among the tens of thousands of attendees were nearly 7,000 PGA, LPGA and international PGA Professionals and more than 800 media reporting from the annual event.

“The PGA Show is annually the largest gathering of PGA Professionals and industry leaders, and it has certainly lived up to that billing this year,” said John Lindert, President of the PGA of America, an Executive Member of the Asian Golf Industry Federation.

“It was the epicentre of golf business with more than 800 companies conducting business and remains the largest stage in golf for networking, education and career development. We met with innumerable allied golf associations and organisations to develop strategies to grow participation in the game and business strategies for the months and years to come,” added Lindert.

Seth Waugh, CEO at the PGA of America, said: “The energy on the PGA Show floor was fantastic. I grew up on a trading floor (on the New York Stock Exchange) and this reminds me of the energy and enthusiasm of a busy trading day.

“It is reflective of the (golf) industry, basically booming. We played defence for a couple of years during the pandemic, but we’re on the verge of being all the way back now. If the PGA Show is a barometer, 2023 is going to be a great year for golf.”

PGA Golf Exhibitions Vice President Marc Simon agreed. He said: “An expansive mix of companies combined with strong participation across the international golf business community at this year’s PGA Show created an industry reunion unlike any other in recent years.

“The in-person connections and vibrant business on the Show Floor resulted in an optimistic outlook that has momentum to drive the golf industry to new heights in 2023.”

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