ASIAN GOLF INDUSTRY FEDERATION

Conference and Trade Show Attendance Soars

GCSAA Conference and Trade Show 1

Lawrence, Kansas, United States: Attendance for the GCSAA Conference and Trade Show, the largest annual event in the turfgrass management industry, was up 69% over the 2022 event in San Diego.

Total attendance was 11,000 versus 6,500 in-person attendance in 2022 and comparable with the 11,700 who attended the last pre-pandemic event held in Orlando in 2020.

A total of 6,300 seminar seats were filled, which was up 70% over 2021, and was the highest number since 2008. In addition to education for superintendents, the event also included specialised education for assistant superintendents, equipment managers, students and more.

The trade show covered nearly 250,000 square feet of exhibit space at the Orange County Convention Centre and hosted nearly 450 exhibitors.

The week began with the GCSAA Golf Championships presented by Toro. The event was sold out and featured the launch of the Toro Par-3 shootout along with formats offering golfers an opportunity to have fun, meet new people, renew old friendships, and play in various flighted competitions. 

Dylan Foster, Assistant Superintendent at Verandah Golf Club in Fort Myers, was the winner of the 2023 GCSAA National Championship.

Among the highlights, the conference began with the launch of the GCSAA Interactive Facility Tours and ended with a Welcome Reception, presented in partnership with Syngenta, at Aquatica Beach with food, fun and camaraderie.

The second day featured a continuation of education in the classroom and on the golf course as part of the GCSAA Interactive Facility Learning Tours, with the day capping off with the announcement of an MOU between GCSAA and The Warrior Alliance.

On day three, the Sunrise Celebration, presented in partnership with Syngenta, saw John Newton, CGCS Retired, receive GCSAA’s Colonel John Morley Award. Attendees then experienced the launch of the Interactive Grass Learning Stage built through a collaboration of the GCBAA, GCSAA, USGA and ASGCA at the trade show.

Also featured was the 2023 GCSAA Turf Bowl, presented in partnership with John Deere. Team Number 11 from Penn State University won the 2023 Turf Bowl.

The final day saw the launch of GCSAA Auction $Bucks, enabling attendees to earn points used to bid on items in a live auction at the GCSAA Send-Off Celebration, presented in partnership with John Deere. 

The highlight of the Send-Off Celebration was the presentation of the GCSAA Old Tom Morris Award to Johnny Morris, Founder of Bass Pro Shops.

The GCSAA Conference and Trade Show is produced by the Golf Course Superintendents Association of America (GCSAA) along with its presenting partners, the Golf Course Builders Association of America (GCBAA), United States Golf Association (USGA) and the American Society of Golf Course Architects (ASGCA).

Toro, Syngenta and John Deere are all Executive Members of the Asian Golf Industry Federation.

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