ASIAN GOLF INDUSTRY FEDERATION

Sporting Insights Adopts Adjustable Approach

Singapore: Sporting Insights Asia will support Zen Green Stage, the United Kingdom-based moving floors specialist, as it enhances its global operations and extends its reach into the Asia-Pacific region.

As part of the partnership, a new insight study will deliver data that will help Zen to take proactive decisions as it communicates its product range and identifies potential partnerships.

Furthermore, head of Sporting Insights Asia (formerly SMS Asia), Eric Lynge, who has 25 years’ experience in leadership positions within the media and sports industry in the Asia-Pacific, will advise Zen on strategic matters pertaining to the launch of the firm’s adjustable playing surface products across Asia and the Pacific.

According to the fourth edition of The R&A’s Golf Around the World, four of the world’s top-20 golfing countries by facility numbers are in the Asia-Pacific region: Japan, Korea, China and Thailand.

Starting immediately, Sporting Insights will assist with Zen’s expansion into those markets, plus Singapore, Vietnam, Malaysia and the Philippines.

Launch monitors, simulator software, putting technology, balance plates and 3D motion capture systems of all kinds can gather more data than ever before through use on a Zen Green Stage adjustable playing surface.

“In supporting Zen Green Stage with insights and advisory services, we look forward to the opportunity to deepen their understanding of the market and to help them identify opportunities and challenges across their product portfolio,” said Richard Payne, Director of Sporting Insights, a Full Business Member of the Asian Golf Industry Federation.

Zen Green Stage General Manager Andy Hiseman said: “We believe that the new global standard in golf practice now involves activating the floor, and that Zen Green Stage represents the leading technology in this market segment.

“As our moving floors become more common worldwide, we find ourselves dealing with multiple sales channels and different types of end user wherever we go. Eric will help us to manage that complexity in the Asia Pacific region, which itself comprises an extraordinary variety of markets and different approaches to golf.”

Zen Green Stage Founder Nick Middleton said: “Our technology gains have been hard-won over the last nine years, and appointing Sporting Insights and Eric Lynge to advise across the region is a landmark moment for our business.”

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