Frisco, Texas, United States: The 2022 PGA Show Buying & Education Summit welcomed influential PGA Professionals and golf buyers to preview the latest inno­vations and trends from a curated group of 50 top apparel, accessories and golf lifestyle companies, while offering one of the first opportunities to place orders for new 2023 spring lines.

Organised in partnership with the PGA of America, the two-day event (July 11-12) at the JW Marriott Las Vegas Resort & Spa featured open ballroom exhibits and preset One2One buyer appointments, a PGA Education Conference, Southwest PGA Section Town Hall, new Golf Industry Careers Programme, AGM Sustainability Trends Panel, welcome networking reception and an after-hours golf event at Angel Park Golf Course.

“We are pleased with the positive feedback from buyers and exhibitors alike at this year’s mid-season PGA Buying & Education Summit,” said PGA Golf Exhibitions Industry Vice President Marc Simon.

“The focused buyer appointments and open merchandise line showings delivered important new business relationships while education, career and peer networking programmes added even more value for attending PGA Professionals and golf buyers.”

The Summit featured PGA of America national-level education sessions, offering a total of eight MSR credits for sessions and event participation. The Association of Golf Merchandisers (AGM) presented golf retail sessions and a sustainability trends panel programme. 

“The Summit’s PGA Education Conference was extremely focused around our career tracks to encourage networking and relationship building,” said Dawes Marlatt, Senior Director of PGA Member Education & Talent Development at the PGA of America, an Executive Member of the Asian Golf Industry Federation.

“The goal is to enhance our members’ value and offer relevant resources that can assist them in improving performance and overall job impact, and this year’s event allowed us to do just that,” added Marlatt.

Additionally, a new Golf Industry Careers Programme was launched in partnership with PGA Golf Exhibitions, PGA of America Career Services and the National Golf Sales Representatives Association (NGSA) where aspiring professionals learned about golf career paths and internship opportunities, and PGA Professionals and sales representatives explored new job opportunities.