Scottsdale, Arizona, United States: Troon has debuted the Troon Partners Network, a new-look division that connects both endemic and non-endemic brands with the World of Troon, encompassing more than 850,000 golfers and Troon Rewards members at 650-plus golf courses worldwide.

As part of the Troon Partners Network, the Company offers exceptional lifestyle and hospitality experiences, a wealth of media assets, multi-platform marketing vehicles, and a line-up of custom programmes and special events.

Operated as a strategic partners programme, with existing partners such as Visa, PointsBet, Pepsi, Callaway, and a host of other leading brands, the Troon Partners Network provides custom marketing solutions, combined with playing and spectator experiences designed to entertain and engage with key partners and Troon customers at global, national, and local levels.

“Troon provides first-class golf experiences to millions of golfers around the world and through the Troon Partners Network we are connecting companies and brands with our unmatched audience of avid players at some of the finest facilities in the game,” said Kris Strauss, Senior Vice President of Sales and Marketing, Troon, an Executive Member of the Asian Golf Industry Federation.

“Equally as important, our partners are offered incomparable lifestyle and hospitality experiences while marketing their brands and services through our powerful line-up of media assets,” added Strauss.

Through the Troon Partners Network, the Company works with its strategic partners to develop tailored B-to-B and/or B-to-C programmes that meet specific business goals and create lasting and measurable impressions through positive golfer and customer engagement.

A Troon spokesperson said: “Born of 30 years of industry excellence, a partnership with Troon offers 360˚ of visibility to a vast network of loyal golf customers, 365 days a year.

“These integrated solutions provide a targeted reach to local, regional, national and international markets through a platform of events, sponsorships, brand activation, direct marketing programmes, and business-to-business activation.”