ASIAN GOLF INDUSTRY FEDERATION

Immersive Experience for PGA Championship Fans

Tulsa, Oklahoma, United States: Golf fans watching this week’s PGA Championship at Southern Hills Country Club on TV, mobile, from a desktop, or in person, will be able to enjoy a far more immersive experience than before following the launch of a host of new digital platforms with enhanced data feeds.

The PGA of America’s robust multi-channel digital suite, interactive platforms and broadcast partners, CBS Sports and ESPN, will allow fans to interact and engage with the PGA Championship through access to real-time scoring, video, updates and coaching from PGA Professionals.

The PGA Championship’s official website and app will provide comprehensive coverage, featuring an interactive user experience, live leaderboard, scorecards and editorial. By clicking a player’s scorecard, users will get shot trails and scoring data, along with access to more than 1,000 automated, real-time video clips showing all the player’s shots or his best shots of the round.

Included in the 156-player field coverage, fans will meet the #TeamOf20 PGA Club Professionals playing in the PGA Championship. Fans can see stories of each player in their home setting, where they work and coach.

An integrated ‘Meet My Coach’ leaderboard feature will geo-locate each user and direct them to a PGA Professional in their area to help them with their golf journey. This feature connects directly to the PGA’s mission of growing the game through its nearly 28,000 PGA Professionals.

All digital platforms will feature minute-by-minute live blog updates, embedded video highlights, daily recaps, previews and breaking news. Fans will see relevant statistics through an expanded stats section focusing on the numbers critical for success at Southern Hills. 

Betting odds will be integrated into the PGA Championship’s digital product suite, allowing look-ahead chances for players to make the cut, finish in the top 10 or win. This new integration will provide instant analysis for fans. 

On social media, fans will be able to find content such as highlights, video and minute-by-minute updates across Twitter, Facebook and Instagram. The PGA’s investment and depth of content continues to grow, providing fans with graphical, text and video highlights, while an expanded video strategy provides recaps and social-first content on all respective platforms.

“Each of these digital features enhances the fan experience for the PGA Championship, and it gives them instant and direct access to our nearly 28,000 PGA Professionals,” said Jim Richerson, President of the PGA of America, an Executive Member of the Asian Golf Industry Federation.

“While each of these coaches have the experience and expertise to develop some of the world’s best players – like those in the PGA Championship field – they also have the knowledge and understanding to help all golfers learn and enjoy the game more. That is why we believe it’s important to provide this kind of programming for fans as a unique way to expand the game’s reach.”

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AGIF is a not for profit industry federation with members and partners involved in all facets of the golf industry throughout Asia to assist them to take the next step in development toward a sustainable industry.

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