ASIAN GOLF INDUSTRY FEDERATION

Chevron Delivers Innovative Philanthropic Activations

Beth Ann Nichols and Peter Jacobsen chat with participants at The Chevron Championship Leadership Forum. Picture by Jason Miczek/IMG.

Rancho Mirage, California, United States: Chevron’s debut as title sponsor of The Chevron Championship 2022, the first LPGA Major of the year, was heralded a success with activities off course complementing and accentuating the stellar performance of the world’s best golfers on course.

While the 2022 champion Jennifer Kupcho dazzled over the Dinah Shore Tournament Course finishing at 14-under-par and two shots clear of the field, Chevron delivered innovative philanthropic activations around Mission Hills to highlight its commitment both to women’s golf, and diversity and inclusion.

In total, Chevron donated more than US$2 million last week to their chosen charities, focusing on supporting and championing women in sports, the workplace and society, a gesture which matches their notable prize fund increase of over 60 per cent to US$5 million at this year’s championship.

With both the community and fan experience at the heart of activations, Chevron hosted The Chevron Championship Leadership Forum for aspiring junior golfers and The Chevron Championship STEM Camp with over 100 students from Cathedral City Elementary all designed to highlight the importance of diversity and inclusion from early education to careers.

The showpiece activation, featured as part of NBC and Golf Channel coverage, was The Chevron Challenge on the 14th hole where Chevron donated US$10,000 for every birdie and US$1 million for the first hole-in-one. There were 50 birdies on the 14th over the four tournament days totalling US$500,000 which Chevron then doubled to US$1 million.

The first hole-in-one was delivered by 2018 champion Pernilla Lindberg on at the fifth hole in the final round, taking Chevron’s donation to non-profits to US$2 million. 

The money raised will be distributed amongst NSBE SEEK powered by Techbridge Girls, the LPGA Foundation and KPMG Foundation, and Catalyst to advance gender equality.

To celebrate the community of Rancho Mirage and to support local teachers, Chevron also provided a US$50,000 donation from DonorsChoose to Brenda Santana, Cathedral City Elementary School principal, for classroom materials and activities.

“This week has been everything we have hoped for and more. Not only did we have an inspiring platform to showcase social investment partners aligned with our values, we were also able to highlight some amazing and strong sportswomen at the pinnacle of their careers,” said Josetta Jones, Chief Diversity and Inclusion Officer for Chevron.

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