Dubai: Campey Turf Care Systems has appointed 15 new dealers across the Middle East and pan-Asia as part of its new, rationalised international dealer network, providing customers with Campey’s renowned service wherever they are in the world.

This new initiative is being led by Campey Export Sales Manager Nick Brown with the move to expand the international dealer network to 32 being made to give customers a personalised experience from country-to-country and ensure they are being advised by professionals who understand their needs.

Brown said: “We’ve put in 15 new distributors since July of 2020 with more to come, and we’ve enhanced the sales channel. We haven’t taken anything away. I’ve looked at areas where we haven’t had representation and put a distributor in to work the market instead of just leaving it to one individual who lives in the United Kingdom to understand all the different cultures and scenarios.

“I would say by giving one dealer responsibility for Campey products in a given area, you’ve only got one channel, and then they can go out and support the market with the knowledge that they have the full backing of Campey Turf Care Systems.”

An early example of this method in action was Brown’s first international trip for Campey since his appointment, which coincided with the beginning of lockdown. Together with Lee Morgado, Director for Campey Turf Care, Brown arranged a demonstration event in the Middle East which brought contractors and clubs together at Trump International in Dubai to experience the Campey product line first hand.

Brown said: “The Middle East trip was the first time Campey had held a demonstration day in the region. We had an excellent turnout, ranging from contractors like SIS, Desert Turfcare, Future Landscapes and representatives from the Troon golf courses, Dubai Golf and Trump International, who hosted us.

“For me, the interesting thing was to talk face-to-face with people and discuss their issues. When we started speaking about sustainability, the Koro Recycling soon came up. This is a machine that has been out for some years, but they had little to no knowledge of it, and that highlights the importance of what we’re doing because this product has the potential to make a significant difference in their push towards sustainability, with its ability to reuse the sand on golf courses and pitches without the need to import.

“The main revelation from the event is the positive environmental impact the Koro Recycling Dresser can have in the region.

“After spending 18 months at home looking after the export region for the business, going back in front of customers is great for us because it is what Campey does best.

“Customer relationships are a key part of what I do and what I believe in. Fortunately, the company I work for really believes in it as well. I didn’t want Campey just to allow the distributors to look after their customers. I wanted to make sure that customers understood that Campey is backing them on the ground with Campey people helping them with demonstrations, helping them with relationships and ultimately building trust between distribution and the end-user.

“I hope as we visit more people in different countries, we can offer a different perspective and deliver practical alternatives with innovative, reliable products. Campey’s great customer service will continue to make a difference in these new markets.”

Campey Turf Care Systems is a Full Business Member of the Asian Golf Industry Federation.