Helsinki, Finland: Soil Scout has announced the appointment of Lily Nuttall to the position of Agriculture and Horticulture Sales Executive.

With an impressive track record in agricultural sales, specialising in software and future technology, Nuttall will be charged with developing new relationships and taking forward Soil Scout sales in the agriculture and horticulture industry.

Nuttall said: “I was attracted to the role because of the amazing scope the product has within the industry. The sensors have come a long way since the first wireless sensor in 2005.

“I cannot wait to be part of a forward thinking and innovative team, helping the industry we all love become more efficient and sustainable at producing food.”

Customers of Soil Scout, an Associate Business Member of the Asian Golf Industry Federation, can expect a knowledgeable and enthusiastic salesperson, who is wanting to learn from her customers and provide a first class service to them.

She said: “Coming from a predominantly software and technology background I will be able to help customers delve into the data collected by the Hydra100 scout which will assist them in making key agronomic decisions.”

Asked how the Soil Scout solution fits into the current agricultural and horticultural markets, she said: “I believe the solution has come at the right time to fit into the current agricultural and horticultural markets.

“With legislative changes being made to how growers apply nutrition and water to crops, solutions will have to be available to the grower so they can prove to governing bodies that there was a requirement to apply X/Y/Z they haven’t just blanket applied because ‘that’s what they have always done’.

“Plus, with the increasing cost of inputs and margins becoming tighter, growers will have to become data driven by how/when they apply products and the quantity applied, making every farming practice sustainable and efficient.”

Nuttall studied a Level 3 extended Diploma in Agriculture at Plumpton College, graduating in 2015.

After finishing her diploma, she spent the summer working as a soil sampler for a local spreading contractor, nurturing her passion for technology and precision agriculture.

She joined Farmplan Computer Systems in telephone support, going on to carry out customer support and training before moving into sales as an account manager.

“Throughout my time at Farmplan, the Gatekeeper crop management software was my key product and I specialised in mapping and precision farming, understanding data. Utilising it is where my skills are,” said Nuttall, who took the next step in her career when moving to Vantage England & Wales as Area Sales Manager for the South-East providing Trimble Guidance Systems.