West Palm Beach and New York, United States: LIV Golf Investments, the new entity focused on making strategic investments in golf, has appointed Atul Khosla as its Chief Operating Officer.

Khosla was most recently the Chief Corporate Development and Brand Officer for the NFL’s Tampa Bay Buccaneers where he held responsibilities spanning corporate partnership, marketing and event production, game day entertainment, community impact, as well as digital and media rights.

“The strategic experience Atul brings from his recent leadership positions at a major sports franchise will enable us to execute on our vision of holistically improving and elevating the game of golf around the world.” said Greg Norman, CEO of LIV Golf Investments. “His appointment is yet another example of our dedication to bringing best-in-class talent to help us deliver our mission of growing the game of golf.”

Among his significant previous positions, Khosla served as the Chief Operating Officer of the Chicago Fire Soccer Club, where he oversaw the day-to-day operations of the team and the growth of Major League Soccer in Chicago. He joined the Fire in 2011 after spending over a decade at General Electric, holding key leadership positions with the multi-national conglomerate’s healthcare division following roles at NBC Sports.

“We have an incredible opportunity to create a unique new platform that elevates the game of golf for all professional players and engages golf fans across the world,” said Khosla. “I look forward to being a part of the LIV Golf Investments team to help bring this vision to life and transform the game into an international sport.”

Khosla will be transitioning into his new role over the next month and will report into Norman. He joins an expanding group which includes a number of strategic hires from the golf, sport and entertainment industries, including Sean Bratches who was recently appointed as Chief Commercial Officer.