Palm Beach Gardens, Florida, United States: The PGA of America and Sagacity Golf have partnered to provide a free Operations Benchmark Report to golf facilities across the United States.

The interactive online report gives operators critical market-level benchmarks, empowering them to make data-driven business decisions that help increase revenue and make work processes easier.

Any public or semi-private club in the United States can sign up, with plans to expand services to private facilities in 2022.

To participate, a facility simply submits its monthly tee sheet and point-of-sale system reports. Sagacity handles the processing, delivering the monthly report in an easy-to-understand, interactive online format — putting the most important market benchmarks front and centre.

“The PGA of America is thrilled to bring PGA Operations Benchmarking to facilities nationwide,” said Jim Richerson, President of the PGA of America, an Executive Member of the Asian Golf Industry Federation.

“The lack of an independent centralised data source to benchmark performance and share market knowledge has been a clear gap in the industry. We believe the launch of this service is the first step in the process of creating the long-term, go-to resource for the industry that course operators, management companies and PGA Members alike can benefit from,” added Richerson.

Brett Darrow, CEO of Sagacity, said: “Being selected by the PGA of America to provide this important service is truly an honour. We believe our vast industry experience and proven capabilities made us the strongest partner for this new programme. We see this as an opportunity to grow our reach and services while elevating the industry as a whole.”