Dubai: Troon International, a division of Troon, the world’s largest golf management company, has selected 59club to afford its venues full access to their market-leading ‘performance management’ products and services.

Based from their corporate office in Dubai, Troon International works with clients across Europe, Middle East, Asia and Australia.

“Troon International has recognised the benefit 59club products bring to its venues,” said Mark Chapleski, President of Troon International, an Executive Member of the Asian Golf Industry Federation.

“Existing General Managers and Directors of Golf have embraced the external mystery shopping audits and utilised the feedback to improve the customer experience, develop associates, improve financial performance and help provide valuable data in setting out their long-term goals and objectives.

“This enhanced service will allow each of our properties – outside of the Americas – to utilise 59club’s product portfolio, should they so wish,” added Chapleski.

The catalyst for the new agreement was centred around 59club Middle East & Africa’s existing successful support of nine Troon International properties in the Middle East – The Els Club, Dubai Hills, Address Montgomerie, Arabian Ranches and Meydan Golf, in Dubai; Abu Dhabi Golf Club, Yas Links, and Saadiyat Beach, in Abu Dhabi; the Royal Golf Club, in Bahrain and 59club’s long-standing relationship in the United Kingdom with The  Grove.

These venues already utilise 59club’s wide range of mystery shopping products, including the golf visitor experience; golf membership sales enquiry; group golf enquiry call and integrity audits.

They have also adopted the my59 survey platform to measure their member experience; custom-fit service, with 59club delivering on-site staff training which is supported by the recently launched ‘My59 Mentor’ virtual training platform.

59club MEA Director Mark Bull said: “We are delighted to extend our relationship with Troon International on a firmer footing worldwide and, although not mandatory, this allows access to 59club’s full portfolio of products, should the General Managers and Directors of Golf choose to use them.”

Troon International venues taking up this opportunity will be provided with a minimum of four mystery shopper audits per year, focused on both their visitor and member-experience, and will benefit from the additional service and support provided by their local 59club division and the new virtual mentor training platform.

This partnership will also see Troon International venues eligible for entry into 59club’s Annual Service Excellence Awards, as 59club recognise individuals, teams, venues and management groups for delivering the very best member and guest experiences.