Simplot Underlines Sustainability Commitment

Boise, Idaho, United States: The JR Simplot Company says there’s a reason the fairway, and to a lesser degree, the rough, is likely greener under your feet than many of the other courses you’ve played.

The company’s fertilisers have become mainstays in the turf and horticulture industries. While you might recognise the brand as a leading agriculture innovator, much of the same ingenuity and research the company uses to feed the world, also grows better turf grass.

Simplot has consistently produced innovative products for more than 90 years, including 25 years supporting golf courses in the Asia Pacific region.

Simplot gained experience during some of the world’s most difficult times – the Asian financial crisis of 1997-98, SARS, MeRS, the global financial crisis of 2008, and most recently, the Covid outbreak.

“While other companies tapped on the brake pedal, Simplot stepped on the gas, and continues to do so. Across its organisation, Simplot is striving to find ways to do more with less and uncover efficiencies that better serve customers, and the communities where it operates, for years to come,” said a spokesperson for Simplot, a Full Business Member of the Asian Golf Industry Federation.

One of those ways Simplot focused on was taking its sustainability efforts beyond the immediate details of a project or activity to understand how it might positively impact areas across the business. In doing so, it opened doors to new opportunities, gained efficiencies and increased opportunities that lead to growth and more sustainable practices.

The result was a campaign titled 4Sight 2030. Why? Because Simplot is doing exactly what its customers are doing: planting seeds for the future. By 2030, the company pledges to:

  • Reduce energy use by 15% per ton of product
  • Reduce freshwater intake by 15% per ton of product
  • Achieve zero waste to landfill in its food processing plants
  • Reduce carbon emissions 20% through operational reductions and soil carbon sequestration.
Brandy Wilson.

“Our company values are fundamentally aligned with the core idea of sustainability, which includes economic viability, healthy people, and thriving eco-systems,” said Brandy Wilson, Simplot’s Director of Global Sustainability.

“These three concepts are mirrored in our Spirit of Innovation, Passion for People, and Respect for Resources and are at the heart of these new goals,” added Wilson. 

The 4Sight goals are company-wide, and for the first time, Simplot will be able to measure and report for all of its operations, collectively.

The company says that whether it’s streamlining its food or agriculture processes, or improving turf and horticulture output, the JR Simplot Company is committed to building more efficient, resilient, and sustainable ways to deliver products to all customers, worldwide, for generations to come.

*Learn more about the 4Sight 2030 goals in the company launch video at

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AGIF is a not for profit industry federation with members and partners involved in all facets of the golf industry throughout Asia to assist them to take the next step in development toward a sustainable industry.


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