ASIAN GOLF INDUSTRY FEDERATION

Scottish Golf Show ‘Goes Global’

Edinburgh, Scotland: The 15th staging of the Scottish Golf Show will be hosted online for the first time.

Supported by VisitScotland, one of Europe’s premier consumer golf shows will be held as a virtual event over two days (February 27-28).

The move to present the event online is a timely solution to overcome the on-going challenges caused by the Covid-19 pandemic that limits the ability of organisers and exhibitors to stage live consumer events.

Since the cancellation of the March, 2020 show following the first Covid lockdown in the United Kingdom, event organisers PSP Media Group have explored a range of options for the show’s return in 2021. 

Having sought the input of leading golf industry brands who have underlined their commitment to the event, the clear message was that the show must go on.

News of the Scottish Golf Show’s return is a welcome boost for the golf industry and thousands of golfers who annually flock to attend the show.

The 2021 event promises a mix of engaging content driven by live activities including interviews, golf lessons, equipment tutorials and videos of some of the world’s top golf destinations and experiences.

Crucially, the virtual show will maintain the opportunity for golfers from Scotland and beyond to chat directly with key people from the world’s top golf brands on their interactive virtual booths.

Paul Grant, Managing Director of PSP Media Group, said: “Over the last 15 years we’ve consistently tried to innovate and evolve the event experience for those in attendance. This latest evolution would not be possible without the support of our partners and we’re grateful for their magnificent support and delighted to create a platform for a totally new consumer golf show experience online.

“It’s a great opportunity for all golfers to stay in touch with the world of golf and engage directly with the world’s top golfing brands through an immersive virtual experience.”

Paul Bush, Director of Events at VisitScotland, added: “Scotland is recognised around the world as the home of golf, with a proud history of innovation within the game. Therefore, it is exciting to see the Scottish Golf Show move to become a virtual festival of golf while also unlocking the potential to be attended by a global audience with no limits to access online. 

“VisitScotland is delighted to support the 2021 Scottish Golf Show and especially pleased to be part of such an innovative new experience at a time when fresh thinking and creativity is vital to both the golf and events industries.”

The Scottish Golf Show’s virtual format will give golfers around the world to the chance to enjoy the show for free ensuring maximum attendance globally.

For further information, please visit www.scottishgolfshow.vfairs.com  

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