Report Reveals Record-Breaking Golf Equipment Sales

Kissimmee, Florida, United States: Golf Datatech has announced that golf equipment sales in the United States for December 2020 were up 58% over the same period in 2019, while exceeding December’s previous all-time high, set in 2006, by 16%.

These record-breaking sales were released just days before the full 2020 National Golf Performance Report for Rounds Played and Retail Equipment Sales, which is set to be released on Monday (January 25).

“December sales are consistent with the golf industry momentum we’ve seen over the past seven months of 2020,” said John Krzynowek, Partner, Golf Datatech, LLC, a leading independent market research firm for retail sales, consumer and trade trends.

“As we all continue to deal with the pandemic in our everyday life, golf equipment sales continue to surge, up over 40% for the June-December time frame,” he added.

Categories leading the way for the total year were golf bags and wedges, which increased by 29% and 26% respectively.

Overall equipment sales at Green Grass pro shops were up 1% while Off Course sales grew by 16%.

Krzynowek said: “Green Grass pro shop sales were more heavily impacted by Government mandated closures and restrictions on businesses, so even though courses may have been open to play the game, shopping and buying products inside a golf shop did not explode like the Off Course Specialty channel, which benefitted from a significant expansion in online sales.”

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