CMAA Solicits Feedback on Proposed Club Industry Metrics

Alexandria, Virginia, United States: The Club Management Association of America (CMAA) is soliciting public comments for its Universal Key Club Performance Indicators White Paper which outlines a core set of metrics that the club industry can use to determine the financial and operational health of their club.

This white paper is the result of the Universal Key Club Performance Indicators Task Force which was formed in March 2020.

Over the last nine months, the Task Force has worked and collaborated to create metrics that would become a common language between club managers, boards, and industry consultants.

Stakeholders in the club industry are encouraged to read and review the white paper and submit comments through this online portal.

Comments will be accepted until March 21. All comments will be reviewed and considered.

For more information or to provide comments, visit

Founded in 1927, the CMAA is the largest professional association for managers of membership clubs with 6,800 members throughout the US and internationally. CMAA members contribute to the success of more than 2,500 country, golf, athletic, city, faculty, military, town, and yacht clubs.

The objectives of the Association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for efficient and successful club operations.

Headquartered in Alexandria, Virginia, the CMAA has 42 professional chapters and more than 40 student chapters and colonies.

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