Focus on Managing the Challenges of Disruptive Change

Lawrence, Kansas, United States: Leaders from five key golfing organisations will come together virtually on February 3 during the 2021 Golf Industry Show (GIS) for the general session, ‘Managing the Challenges of Disruptive Change’.

The GIS is presented by the Golf Course Superintendents Association of America (GCSAA) and will take place from February 2-4.

Hosted by GCSAA Chief Executive Officer Rhett Evans, the panel will feature PGA Tour Commissioner Jay Monahan, LPGA Commissioner Michael Whan, USGA CEO Mike Davis and Seth Waugh, CEO of the PGA of America, an Executive Member of the Asian Golf Industry Federation.

“While golf has been an escape for many during the pandemic, all aspects of the game were forced to adapt in light of Covid-19 from schedules being adjusted to professional events being played without fans,” Evans said.

“The session will take a look at how golf is managing the crisis, how it’s moving forward to face other challenges, and how golf facilities can use the same leadership tactics for their own operations.”

In addition to discussing how to lead during disruptive change, other topics planned to be addressed include the future of the game, advocacy efforts, outcomes of the 2020 election, diversity and inclusion initiatives and environmental advancements.

The session will be available live and through extended on-demand access for all GIS registrants.

GCSAA and presenting partners, the Golf Course Builders Association of America (GCBAA) and the American Society of Golf Course Architects (ASGCA), will offer a virtual experience that will continue the GIS’s long tradition of connecting attendees, exhibitors and industry experts through a progressive week of unparalleled education opportunities and access to golf facility solutions for golf industry professionals.

The theme of the 2021 GIS – ‘Your space. Your pace. All in one place.’ – not only reflects the ability of participants to attend the show from the safety of their homes or offices and consume the content on their own schedules, but also speaks to the convergence of industry experts that will be a part of the high-calibre education line-up in keeping with past GIS events.

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