Seoul, Korea: Asia Golf Links (AGL), a global leader in on-line tee-time bookings, has expanded its offerings with the unveiling of a new Club Management System (CMS).

“We’re excited to launch our Club Management System, which we believe is a whole new driver to improving operations and profitability at golf clubs,” said Lee Kyung-chul, Chief Operating Officer at AGL, an Associate Business Member of the Asian Golf Industry Federation.

“The system has been designed to help golf clubs to maximise their revenues … and also to enhance the golfing experience of all players,” he added.

Cloud-based with web management provided, the CMS is integrated on all individual devices. As well as an easy user-interface which minimises face-to-face contact, wireless payment is a key feature.

“An integrated system such as this allows golf clubs to choose service process and when and where to initiate an action,” said Lee.

Tablets carried by caddies are connected to the CMS. “If an F&B order is made via a tablet, it will be directly connected to the kitchen. It’s quick and convenient for all,” said Lee.

Based in Seoul, the Korean company currently boasts 700,000 members who make use of its technology to secure starting times at many of the most prestigious golf courses around the region – and beyond.

In addition to its core business, AGL publishes the Golf Industry newspaper in Korea, which covers all of the country’s 540 golf courses as well as golf-related business in Korea.

AGL currently operates firms in Korea and Singapore and is preparing to establish subsidiaries or liaison offices in Los Angeles, New York, and Thailand. In addition, AGL is actively working to establish a network connecting golf clubs and golfers around the world by establishing partnerships with global golf companies and organisations such as the AGIF, IMG, National Golf Course Owners Association, and the National Golf Foundation.

Jim Hwang, AGL’s Chief Executive Officer, said: “We are a game-changer in the golf industry and aim to build a global golf platform through AGL’s Global Distribution System. We will be able to do business with all potential customers around the world, including domestic golfers.”