Sales Soar as Golf ‘Continues to Surge’

Kissimmee, Florida, United States: As the golf business continues to surge coming out of the worldwide shutdown from Covid-19, Golf Datatech, LLC, has announced that US retail golf equipment sales for the third quarter of 2020 surpassed the US$1 billion mark.   

This represents the first-time sales in July, August and September have ever exceeded US$1 billion in Q3, and represents the second highest quarter of all time (Q2 2008 sales = US$1.013 billion).

Golf Datatech, a leading independent market research firm for retail sales, consumer and trade trends in the golf industry, also reported that Q3 golf equipment sales for 2020 were up a staggering 42% over the same time period in 2019, led by strong showings in golf bags, wedges, and irons.

“The story keeps getting better as golf continues to surge coming out of the shutdown, and Q3 equipment sales suggests that 2020 will likely end up positive for the entire year,” said John Krzynowek, Partner, Golf Datatech, LLC.

“Year-to-date sales for total equipment are now up 0.2% compared to 2019, and considering the size of the hole created by the shutdown in April and May this recovery has been nothing short of remarkable. While the US economy will not enjoy a ‘V Shaped Recovery’ in 2020, if golf continues on this trajectory we will be there soon,” he added.

The category leaders in sales for September were golf bags at +19% and wedges at +18%, while golf shoes were +2%. Overall, the golf club category was +0.9% for the month, with balls and gloves trending slightly lower, -2.7%.

Krzynowek said: “These month-over-month sales records are unlike anything we’ve ever seen since Golf Datatech started tracking performance data in 1997. Our Rounds Played data also shows similar record-breaking growth over the past several months, which is a strong indication that avid golfers and newcomers alike are driving the sport to new levels right now.”

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