Club Car Takes Luxury Approach in Middle East

Dubai, United Arab Emirates: Club Car is set to expand its influence in the Middle East after agreeing a landmark new deal with distribution partner Luxury Carts.

The world’s largest manufacturer of small-wheel electric vehicles, Club Car is already a leader in the United Arab Emirates market and the preferred brand of numerous prestigious golf venues, including The Address Montgomerie, Abu Dhabi Golf Club and Saadiyat Beach Golf Club. It also supplies The Palm Resort in Dubai.

Following the partnership, Club Car’s diverse range of high-quality, reliable vehicles will now be supplied in the Middle East by Luxury Carts, a pioneer in Saudi Arabia and the UAE with a strong client base and a reputation built over the past 12 years.

“This is a very exciting move for Club Car and the start of a new era. We have enjoyed great success in the Middle East over the last 25 years, building a legacy which we can use as a springboard for further growth in the region and to reach new markets,” said Marco Natale, Vice President, EMEA, Club Car, an Executive Member of the Asian Golf Industry Federation.

He added: “This year has been a strange one and there is still a lot of uncertainty, but it has also provided the opportunity for a fresh start, to assess the excellent progress made so far and to look at how we can evolve and continue to offer the very best value to our customers.

“We recognise that some businesses will be booming and some will be struggling currently, and in this situation Luxury Carts is the best partner we could possibly have. The partnership brings together the perfect blend of resources to help everyone. We look forward to beginning this new chapter in Club Car’s Middle East presence and to a long, fruitful relationship with Luxury Carts.”

Nathan Williamson, Group Executive Director for Luxury Carts, said: “We are delighted to announce our partnership with Club Car. It is a fantastic opportunity for Luxury Carts Group and aligns with the growth strategy we have in place. We have the infrastructure to provide the level of service and support a brand like Club Car requires and we are looking forward to a long and successful business relationship.” 

Club Car had identified the Middle East as a region in which to accelerate growth, particularly Saudi Arabia with its Vision 2030 project to diversify its economy by developing public service sectors such as recreation and tourism and reducing its dependency on oil.

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