AGIF Sustainability Series: What Gets Measured Gets Done

Michael Braidwood.

Singapore: Michael Braidwood, one of the most respected educators on club management in the EMEA (Europe, Middle East and Africa) region, will be the presenter for the third instalment of the Asian Golf Industry Federation’s (AGIF) Sustainability Series.

What Gets Measured Gets Done is the title of the presentation that Braidwood will deliver on Thursday, September 24 (4 pm Singapore time).

Sponsored by Jonas Club Software, the webinar will include time for discussion and questions from participants.

Prior to assuming the role as General Manager at Qatar’s Education City Golf Club, a Facility Member of the AGIF, Braidwood served three years as Director of Education with the Club Managers Association of Europe (CMAE).

Eric Lynge, the AGIF’s Chief Executive Officer, said: “Michael has enjoyed a distinguished career in club management, both as a general manager and an educator.

“With the CMAE, Michael’s primary role was responsibility for the promotion and delivery of the association’s Management Development Programmes, which lead to two types of certification, the Club Management Diploma (CMdip) and Certified Club Manager (CCM).

“A Certified Club Manager and a PGA Master Professional, Michael is a very experienced golf industry professional. He has a solid educational background and qualified to be an assessor for the PGA’s Director of Golf Programme in 2012 and remains a regular presenter on the CMAE’s Management Development Programmes.

“We’re delighted that for our next webinar, Michael will share his experience and expertise on what is a compelling topic.”

Braidwood was responsible for the pre-opening of Education City Golf Club, which opened in January, 2019. He is now responsible for the operation of the club which is a landmark project for Qatar and the world of golf, offering a revolutionary and holistic approach to growing the game of golf.

The club comprises a range of short game formats, a state-of-the-art learning and practice facility and an 18-hole championship course, six-hole course and nine-hole par-three course, all designed by two-time Major winner Jose Maria Olazabal.

The AGIF Sustainability Series teed-off a fortnight ago with a presentation from Dr Larry Ross, Professor Emeritus, The Barnett School of Business & Free Enterprise, Florida Southern College, entitled Food Service Health and Safety Protocols During the Covid-19 Pandemic.

Last week, Organic Matter Management on the Putting Surface was the subject that was tackled by Dr Roch Gaussoin, PhD, Professor and Extension Co-ordinator, Department of Agronomy and Horticulture, University of Nebraska-Lincoln.

Concluding the first batch of webinars in the AGIF Sustainability Series on October 1 will be Roger Goettsch, CGCS, Director of Golf Course Operations at California’s Coto de Caza Golf & Racquet Club. Entitled Thatch/Biomass Management Techniques for Greens, this session is sponsored by Syngenta and The Toro Company.

Lynge said: “Targeted at both turf and club management professionals, all our webinars feature respected speakers and presenters from around the world, all of whom are experts in their chosen fields.

“In addition to the exchange of information, education/association credits can be gained in Club Management Association of America (CMAA), Golf Course Superintendents Association of America (GCSAA), PGA of America, PGA of Great Britain and Ireland and PGA of Australia. Attendance will be tracked and a certificate of attendance will be issued, pending attendance for a minimum of one hour on the webinar.”

For further details and sponsorship opportunities, please contact Gwen Ng, the AGIF’s Event and Membership Manager, at [email protected]  

Schedule of Events

Club Management Series 
September 24 (Thursday): 4 pm to 5:30 pm (Singapore time)
Topic: What Gets Measured Gets Done
Presenter: Michael Braidwood, General Manager, Education City Golf Club, Qatar  

Turf Management Series  
October 1 (Thursday): 10 am to 11:30 am (Singapore time)
Topic: Thatch/Biomass Management Techniques for Greens
Presenter: Roger Goettsch, CGCS, Director of Golf Course Operations, Coto de Caza Golf & Racquet Club, California, US

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