Norwalk, Connecticut, United States: PGA Show Connects, a year-round, interactive virtual community of premium golf industry content, digital business sourcing and professional networking programmes, will present a free webinar addressing customer-centric golf experiences.

To be staged on Tuesday, September 1 (2 pm Eastern Time), the ‘Customer-Centric Golf Experiences’ webinar features PGA Life Member Cary Cavitt, a respected customer experience educator, author and founder of Service Starts with a Smile Seminars.

Designed for PGA Professionals and golf facility operators, this complimentary webinar focuses on the steps necessary to create an enjoyable club experience for members and guests. As the author of Winning the Customer – Understanding the Mind of the Customer, Cavitt will share the mindset of customers and how to build loyalty through a sustained, outstanding customer service experience.

PGA Professionals and golf retailers will gain several key takeaways from the webinar including:

• Factors determining an enjoyable experience for your members and guests.
• Ways to instantly improve the service provided at your club.
• Creating a plan for an outstanding, five-star customer experience at your club.

Cavitt transitioned from PGA Golf Professional at various clubs in the Midwest for more than 35 years to his role as a respected customer service educator and founder of Service Starts with a Smile Seminars.

An author of eight customer service books, Cavitt travels throughout the United States speaking to various organisations on the keys to attracting more customers and exceeding their expectations. Cavitt is a regular contributor to PGA of America and PGA Show education programmes, receiving consistently high reviews for his presentations.

The Customer-Centric Golf Experience webinar is part of the PGA Show Connects twice-monthly series of webinars, which provides free access to live and on-demand education and insights from industry leaders.

Participants are able to connect directly to webinar speakers with question-and-answer sessions and real-time polling, accessible on any browser and any device.

PGA Professionals actively participating in PGA Show Connects webinars are able to receive MSR Education Credits. Full details and complimentary industry registration are available at PGAShow21.com/PGAShowConnects  

The PGA of America is an Executive Member of the Asian Golf Industry Federation.