Are Clubs in Asia Undervaluing Their Own Brand?

Singapore: Asian Golf Industry Federation (AGIF) Vice President David Townend will participate in next week’s LinksAsia webinar.

‘Are Clubs in Asia Undervaluing Their Own Brand?’ is the topic for discussion on August 12 at 5 pm (Singapore time).

A spokesperson for LinksAsia, an Associate Business Member of the AGIF, said: “For consumers, clubs give them identity, stimulate their senses and enrich their life experiences. People have a need to affiliate and surround themselves with things they know well, trust and aspire to be. So, are clubs in Asia leaving money on the table by outsourcing their club retail?”

Townend, Founder and Managing Director at Azalea Hospitality, is one of the panellists that will explore the manner in which Asian golf clubs promote and merchandise their brand.

Also featuring prominently will be Paul Wilson, Senior Vice President at Laguna Resorts & Hotels and Director of Golf at Laguna Phuket Golf Club, a Facility member of the AGIF.

Joining Townend and Wilson will be Mike Moir, Chief Executive Officer of Fenix Xcell. The session will be moderated by Kate Burton.

Townend will be the fourth AGIF Board Member to have taken part in a LinksAsia webinar, following Karen Proctor (Regional Sales Director, APAC – Textron Specialized Vehicles), Andy Johnston (General Manager and Director of Agronomy, Sentosa Golf Club) and Chris Gray (Head of Sustainability and Agronomy, The R&A – Asia).

Other representatives from AGIF member companies and organisations who have participated include Rick Blackie (General Manager, Sutera Harbour Marina Golf & Country Club), John Blanch (General Manager, Thai Country Club), Cho Minn Thant (Chief Executive Officer, Asian Tour), Simon Mees (General Manager, KN Golf Links) and Mark Siegel (Managing Director, Golfasian). AGIF Chief Executive Officer Eric Lynge was a panellist on the first webinar.

To register, please click on the following link:    

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