Scottsdale, Arizona, United States: Troon has launched a new website that will help the global brand to communicate and market over the next five-plus years, while better connecting members and guests to Troon-affiliated clubs.
The new website – www.Troon.com – was developed in partnership with Enspire for Enterprise, formerly doing business as Web.com for Enterprise, a recognised market leader delivering scalable digital marketing solutions to membership, franchise, co-op, and other types of networked businesses.
Built on the multi-functional WordPress platform, ease of use is critical to the new website. The interface leverages a mobile-first design methodology to ensure the optimal experience for today’s mobile site visitor, and incorporates website accessibility best practices throughout.
The robust website features will continue to expand to help drive commerce to clubs, allowing visitors to actively engage the World of Troon directory, search for and make tee times, purchase Troon Cards and more.
Through soon-to-be installed Application Programming Interfaces (APIs) visitors will also be able to personalise their experience, including personal welcomes, tracking and redeeming of Troon Rewards points (golf’s largest loyalty programme with more than 500,000 members) and more. Website users can expect to see a similar user experience, graphics and functionality in the new Troon mobile app, which is expected to launch later in 2020.
The new website is also rich in fresh, ever-changing content featuring Troon-affiliated clubs and stories about people, destinations and experiences. Videos, podcasts, press releases, as well as Troon Magazine and Troon Privé Magazine content are all housed in The Clubhouse Section of the website while also rotating-in to the site’s homepage.
“Ultimately we will emerge from the Covid-19 crisis into a new world where engaging virtually, connecting remotely, and collaborating collectively will be important,” said Tim Schantz, President and CEO, Troon, an Executive Member of the Asian Golf Industry Federation.
He added: “The new Troon.com will help our company and our affiliated clubs better connect with members and guests in that way. It also allows our business development team to clearly and effectively communicate with potential clients through the ‘Partner with Troon’ section of the website.”
The new website also supports Troon’s new Moments Matter initiative which debuted in early April. The guest and member-facing resource helps Troon-affiliated clubs and their communities stay connected through these challenging times. Through the Moments Matter portal, Troon-affiliated clubs have access to content developed daily by Troon associates and corporate leaders around the world or through Troon partners.
Facilities may then customise the content to fit their club needs, and then digitally deliver fresh programming to members, guests and followers on a regular basis. The infrastructure is also scalable, designed to easily incorporate the growing family of Troon brands into the website eco-system.
“The new homepage, which shows a little bit of everything, is content focused (like many news sites), while the updated sitemap, content strategy, new club directory with map and list views, and the many user experience improvements are a result of countless hours of research and development. Since launching the site, we are hearing great feedback from our guests, members and partners. Moving forward, we plan to migrate many of our brand websites on to this same website platform,” said Schantz.