St Augustine, Florida, United States: As America gets ‘Back2Golf’, a new 30-second PSA, ‘Golf and Social Distancing’ starring NBA superstar Steph Curry, nine-time PGA Tour winner Matt Kuchar and three-time LPGA Tour winner Nelly Korda, will guide golfers on responsible ways to play the game.
Back2Golf is an industry-wide collaboration to provide operational guidelines, designed in three phases and aligned with the Centres for Disease Control and Prevention (CDC), for the responsible playing of golf through the Covid-19 pandemic.
The video PSAs complement a suite of golfer-focused posters and social-media friendly assets that have been distributed across the game by WE ARE GOLF, a coalition of allied golf organisations that are leading the responsible return to golf — including the PGA of America, PGA Tour, National Golf Course Owners Association (NGCOA), Golf Course Superintendents Association of America (GCSAA), Club Management Association of America (CMAA), LPGA and USGA.
The spot began appearing over the weekend on digital and broadcast outlets, including CBS, Golf Channel and CBS Sports Network, and will continue to circulate across the golf industry’s media platforms. Led by the PGA of America and created by Ideas United of Atlanta, the informative public service announcements stress the importance of social distancing practices that should be kept top of mind while playing golf.
Among the important messages delivered are the health and recreational benefits of golf that can be enjoyed while now applying social distancing. Golfers are instructed to always stay six feet apart, stay home if they’re sick, and avoid large gatherings anywhere on the course. They are encouraged to ‘try thumbs ups and fist pumps, not handshakes and fist bumps’ and ‘when in doubt, just don’t touch, and wash your hands!’
Golfers are also instructed to mark their balls clearly and to wear a cloth facial covering when taking a lesson. Curry closes by asking everyone to ‘respect your fellow golfers, and let’s be grateful for every swing’.
“We play the game for different reasons but one of the things that is best about golf is the recreational health and wellness benefits that can be enjoyed in a socially distanced environment,” said Suzy Whaley, President of the PGA of America, an Executive Member of the Asian Golf Industry Federation.
“As we adapt social distancing to the golf course, golfers will learn from these PSAs how to smartly apply it throughout the game. We’re proud to debut these important and informative spots. Play responsibly, so we can all enjoy golf together,” she added.
The campaign, which will also include a longer-form, 60-second spot that debuts later this spring, will turn to LPGA and PGA Tour players, as well as notable celebrities who are passionate about golf, to provide some social distancing tips.
“The industry is coming together during this time in many ways, including the development and airing of these PSAs, as a way to promote a responsible return to golf,” said Greg McLaughlin, CEO, World Golf Foundation, who oversees WE ARE GOLF. “We appreciate the PGA of America’s leadership and for the celebrities who leaned in to help us present this important message to the golf community.”
The Back2Golf plan is a specific, three-phased approach to golf that aligns with the federal government’s broader plan to re-open the economy. Each phase includes operational protocols when it comes to social distancing, the sanitation of physical facilities and the health of staff members.
For more information about Back2Golf, visit wearegolf.org/Back2Golf