Paris, France: Paul Armitage will drive 59club’s expansion into Western Europe and North Africa.

Armitage, General Manager at La Golf National, has assumed the role as Managing Partner of 59club Western Europe & North Africa, the latest addition to the customer service specialists that currently operate across the United Kingdom, Europe, the Middle East, Africa, Asia and the United States.

Armitage has been working in the golf industry since 2003. He has filled several roles as General Manager and building brand reputation and business in various golf facilities, and also as Managing Director for a leading European golf network.

Armitage joined the French Golf Federation in 2014 to help prepare Le Golf National to host the 2018 Ryder Cup and raise the levels of service and experience to resemble that of other major tournament golf destinations around the world. 

“Customer service has to be the number one priority for all hospitality providers,” said Armitage. “In today’s world, competition is fierce. Once you lose a customer to poor service, they are likely never to return. That’s why 59club was created. It’s the only golf, leisure and hospitality-specific benchmarking tool in the world that provides this type of objective analysis, ensuring operators are making informed decisions to increase customer retention.

“I am extremely proud to have excelled under the armoury of tools provided by 59club at La Golf National, and equally as excited to drive the same significant successes for my peers across the region, that an association with 59club delivers.”

59club delivers an acclaimed route to measure and develop customer service levels and staff sales performance. Their intel and expertise help to drive growth, providing a significant increase to customer acquisition, satisfaction, retention and profitability within businesses of all sizes.

59club has been trading across Europe for over 10 years having engaged with many of the leading golf and hospitality venues including European Tour Destinations La Golf National, Terre Blanche, Diamond Country Club and Golf Club St Leon-Rot alongside Monte Rei, Alcanada and La Manga among many others. 

With a dedicated local presence, 59club’s hold in the region is set to perfect the golf, leisure and hospitality experience afforded to consumers whilst driving club revenues to new heights.

59club’s online dashboard allows these managers to compare results to the industry benchmark, elite-performing properties and even direct competitor venues of their choice, making it one of the only ways for venues to measure how well they are performing within their market.

Following the launch of 59club West Europe and North Africa, 59club CEO Simon Wordsworth said: “We’re thrilled to extend our scope of service into Europe and North Africa and hit the ground running, with the launch of this new business. 59club is all about the people, we couldn’t ask for better partners to lead this division than Paul Armitage and Sylvain Marcati who will drive our expansion within the region.

“We have the utmost confidence in them both. Our objective data-collection and analytical models will help golf clubs and other hospitality properties to achieve more out of their operations and begin to put customer service at the forefront of club and resort management once again. It’s great to see our product now available in the French language.”