Palm Beach Gardens, Florida, United States: Golf’s top companies and market-leading brands are making plans to showcase their newest innovations in equipment, technology, fashion, accessories, training aids and golf-related services to PGA Professionals, golf retailers and influential industry leaders from around the world at the 67th PGA Merchandise Show next month.

The 2020 PGA Merchandise Show (January 21-24) will host some 1,000 golf companies and brands within one million square feet of interactive exhibit, demonstration and meeting space of Orlando’s Orange County Convention Centre (OCCC) West Concourse Exhibit Hall.

Nearly 40,000 industry professionals representing all 50 US States and nearly 90 countries typically attend the annual PGA Merchandise Show, creating the world’s largest business-to-business golf event.

Equipment brands such as Bridgestone, Callaway Golf, Cobra Golf, Mizuno, PING, Srixon/Cleveland Golf, Titleist and Wilson will showcase their newest equipment and technology at the PGA Merchandise Show.

Golf lifestyle apparel and accessories are also well represented, with companies such as adidas Golf, AHEAD, Antigua, Bobby Jones Apparel, Callaway Apparel, Cutter & Buck, Dunning, FootJoy, Greg Norman Collection, Peter Millar, Polo Ralph Lauren, PUMA Golf, Summit Brands (B. Draddy, Fairway & Greene, EP NY, Zero Restriction), Travis Mathew and Under Armour anchoring the PGA Merchandise Show apparel section.

A directory of exhibiting companies is updated regularly at PGAShow.com.

“The PGA Merchandise Show will feature the very best names in golf, from market leaders and established golf manufacturers to service and accessory providers, as well as inventive start-up companies, creating an unparalleled marketplace of the newest innovations to improve the golf experience,” said PGA Golf Exhibitions Event Vice President Marc Simon. “Additionally, a full PGA Show Week of education, merchandising, business and peer networking programmes offers numerous opportunities for attendees to advance careers and drive industry business.”

The 2020 PGA Show Week will begin with the National Golf Course Owners’ Association (NGCOA) Golf Business Conference (January 20-22), the AGM Retail Conference (January 21) and the PGA Show Education Conference (January 21-24) at the OCCC.

The 18th Annual PGA Show Demo Day will be held on January 21 at Orange County National Golf Centre. PGA Merchandise Show exhibits, demonstrations, presentations and special events will fill out the industry calendar from January 22–24, at the Convention Centre.

Additionally, the Racquet and Paddle Sports Show, a trade event for the tennis, racquet and paddle sports industry, will be co-located with the PGA Merchandise Show in the Convention Centre (West Halls E/F).

The PGA Merchandise Show, dubbed ‘the Major of Golf Business’, is organised in partnership with the PGA of America and is a trade-only event, not open to the public. Attendance is restricted to PGA Professionals and golf industry personnel.