Bristol, England: Meteorological equipment specialist Biral is expanding and has taken on an experienced International Sales Manager to add to its growing team.

The company has appointed Artur Miller as its International Sales Manager, where he is responsible for the sales of its complete range of Biral meteorological sensors to both new and existing customers.

In his role, Miller will concentrate on the development of new application areas and markets, new sales channels and partners, the training of sales engineers and attend exhibitions and meetings with prospective end-users.

The position also requires the provision of professional and competent support and service as well as building long-lasting relationships.

Miller has joined Biral following a role as the Business Development Manager for Gill Instruments Ltd where he was responsible for the development and implementation of market strategies and business development plans for European and Australasian markets. The job also required generating new business opportunities and helping to grow the network of distributors, OEMs and key re-sellers.

Miller has a BBA in Marketing Management and an HNC in Mechanical Engineering.

He brings with him an extensive knowledge of technical and business expertise and an understanding of the value of customer service, which will assist the on-going growth of Biral across Europe.

Biral is an Associate Business Member of the Asian Golf Industry Federation.