Singapore: The Singapore Golf Association (SGA) has entered into a three-year partnership with Golf Genius, a leading supplier of tournament management solutions.

From January 2020, all SGA tournaments will be powered through Golf Genius’ tournament management software, aligning the organisation with many of the game’s leaders across the Asia-Pacific region and around the globe.

With the link-up, the SGA aims to deliver an enhanced tournament experience, including smoother entry processes through to live scoring through mobile devices and live leaderboards. 

Spectators and off-site viewers will be able to see real time scoring for players in events, improving the connection from players to online viewers.

Jerome Ng, the SGA’s General Manager, said: “This is a very exciting step for the organisation, and I am confident that Golf Genius’ industry-leading software will enhance the quality and efficiency of our golf tournaments.”

Used by the United States Golf Association and operating in more than 40 countries worldwide, Golf Genius says its product saves time and eliminates hassle for players, tournament organisers and sponsors.

The cloud-based service combines the best features of the traditional golf experience with innovative cloud-based and mobile technology, which adds up to a better user experience for players, administrators and fans of the sport.

Mike Zisman, President, and Chief Executive Officer of Golf Genius, said: “We are delighted to be working with the Singapore Golf Association to support their tournament needs and provide a fantastic experience for golfers across the country.”

In addition to becoming the SGA’s preferred tournament management software solution, Golf Genius will look to help clubs in Singapore drive increased participation via enhanced golf events and a range of bespoke player engagement solutions.

The SGA and Golf Genius have also agreed to collaborate with the suppliers of the CHS, Singapore’s handicap network, to instantly request daily handicaps and post scores with the click of a button, increasing the efficiency of golf clubs under the new World Handicapping System, set to launch in Singapore in 2020.