ASIAN GOLF INDUSTRY FEDERATION

LPGA and Ladies European Tour Join Forces

LET LPGA

Madrid, Spain: The Ladies Professional Golf Association (LPGA) and the Ladies European Tour (LET) have announced that they have formed a partnership to grow the women’s professional game in Europe and around the world.

The venture will be jointly managed by the LPGA and the LET and, through their combined resources, will seek to fast track an expanded LET schedule.

LET players voted their support for the joint venture partnership during the LET’s Annual Membership Meeting in Spain on Tuesday.

This year’s LET schedule currently includes 20 official events in 13 different countries, with eight of those events in Europe, including two Major championships, the Evian Championship and the AIG Women’s British Open.

The partnership aims to immediately increase playing opportunities for women in Europe, and to have that schedule growth lead to both increased financial opportunities and an optional pathway to the LPGA for the Tour’s top performers.

“Two teams, joining for one common purpose, will create opportunities we simply could not have pursued on our own,” said LET Board Chair Marta Figueras-Dotti.

“At its foundation, this joint venture is about creating opportunities for our members to pursue their passion, and their careers as professional athletes. In just the 60 days since we began working on this joint venture, we have already seen a dramatic impact on our LET Tour schedule – an impact that will be a positive result for virtually all of our LET members,” she added.

LPGA Commissioner Michael Whan said: “This is an exciting next step for the LPGA’s mission to provide more opportunities for women in this game. Over the past 10 years, the LPGA has had tremendous success partnering with other golf stakeholders, including the USGA, PGA Tour, European Tour, R&A and PGA of America, to enhance opportunities for women worldwide.

“We are thrilled to deepen our relationship with the Ladies European Tour in an effort to create the strongest possible women’s Tour in Europe. We have experienced incredible growth in women’s golf in the US, and this is an extraordinary opportunity to accelerate and expand the game in Europe as well. I’m excited that this is something we will build together, with the LET.”

Scotland’s Carly Booth, currently 10th in the LET Order of Merit, said the joint venture was ‘very positive for the Tour’. In an interview with BBC Sport, she said: “It’s been a tough couple of years for us, both emotionally and financially, so it seems to be going in a more positive manner now. We have so much potential on this Tour and people need to see how good we are. People are starting to invest in us. I’m feeling positive about what is next.”

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