ASIAN GOLF INDUSTRY FEDERATION

Golf Saudi Signs Up with Asian Golf Industry Federation

Riyadh, Saudi Arabia: Just days after unveiling a new partnership with Troon to provide strategic insights for the development of the game across the Kingdom, Golf Saudi has joined the Asian Golf Industry Federation (AGIF) as an Executive Member.

The central driving force behind the game’s national development, Golf Saudi is a wholly owned subsidiary of the Saudi Golf Federation, which is backing its vision with capital investment to the tune of almost US$1 billion.

“After an extensive period of evaluation and dialogue with the industry, we now have a robust strategy for golf’s evolution in Saudi Arabia,” said His Excellency Yasir Bin Othman Al-Rumayyan, Chairman of the Saudi Golf Federation.

“Our development programme will see an initial investment of upto US$1 billion in building a number of new golf courses with varied characteristics nationwide. Within this we have committed to urban-based entertainment focused golf developments, with a healthy portion to nurturing participation via modern consumer engagement techniques,” he added.

His Excellency Yasir Bin Othman Al-Rumayyan

His Excellency Yasir Bin Othman Al-Rumayyan said discussions are on-going with ministries and global golf education bodies to fast track the upskilling of golf industry professionals who can be integrated into developments worldwide, gaining the vocational experience and expertise to lead Saudi’s golf future.

The plan to instil a business-minded approach around the intrinsic appeal of the game is expected to result in an entrepreneurial spirited sector that will create a distinct national identity.

“We want to foster a strong population of Saudi golf industry professionals and target installing our first Saudi golf club general manager by 2026,” said Majed Al Sorour, Chief Executive Officer of the Saudi Golf Federation.

“We are working with our supplier network and partners to allow our people to gain as broad an operational skill set as possible and champion an entrepreneurial value chain.

“To that end, we are pleased to be aligning ourselves with many reputed international golf companies and organisations, including the Asian Golf Industry Federation.

“The AGIF has an impressive list of member companies and it is our intention to be an active member of the Federation.”

Eric Lynge, the AGIF’s Chief Executive Officer, said: “We welcome Golf Saudi to the Asian Golf Industry Federation.

“It’s exciting to learn of the far-reaching plans that are being put in place to grow the game in Saudi Arabia. Based on the strong commitment and foresight of the Saudi Golf Federation, it’s clear Saudi will become an increasing presence in the global game.”

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AGIF is a not for profit industry federation with members and partners involved in all facets of the golf industry throughout Asia to assist them to take the next step in development toward a sustainable industry.

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