North Carolina, United States: Golf player development programme Operation 36 has announced a bold initiative to grow the game of golf in a wildly impactful and measurable way over the next five years.
Co-Founders Matt Reagan and Ryan Dailey have made Operation 36 well known because of their very different approach to teaching beginner golfers.
Traditional wisdom says new players should get private golf lessons and stay on the practice range until they are good enough to get on the course. Operation 36 takes the traditional model and flips it on its head with all new players beginning on the course.
Instead of starting at the tee box, they play from 25 yards away from the hole. Once the player shoots par (36) from 25 yards, they back up to 50 yards, and so on, until they are shooting even par (36) from the full tee box.
This golf programme was initially seen as only a Junior Programme but has caught fire as the standard for introducing any beginner to the game, including adults. It is now taught by nearly 700 coaches across the world at over 450 facilities with over 28,000 golfers.
Now the company has set an even bigger initiative.
Reagan said: “There is a problem with how golfers are introduced to the game. It is our mission to give these new golfers the best programme and technology possible to make becoming a life-long golfer a fun experience.
“Our team has been hard at work over the last 10 years to build the programmes, technology, training and network to help carry out this mission. We believe the foundation is in place to set our big network-wide goal.
“We are going to introduce one million new golfers to the game and get them to shoot even par (36) for nine holes by the end of 2025. The best part is we can guide golfers and actually measure it with our technology.
“We will be the first company in golf that is able to accurately measure and relay the impact to the public. It can’t happen unless we pull everyone into the mission to grow the game. From golf professionals as programme leaders, to existing golfers as influencers, we want everyone to have a complete plan to pull someone new into the sport.
“Over the coming months, we will be focused on continued growth and aligning with industry partners to bring the one million new golfers goal to life!”
The mission at Operation 36 is to design the premier programmes and technology to introduce and progress a beginner in playing golf.