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London,
England: The
European Tour and Tata Communications, a leading global digital
infrastructure provider, are launching an innovation contest that
calls on start-ups around the world to develop creative new solutions
and concepts to enhance the game of golf.
The
European Tour Innovation Hub with Tata Communications aims to find
ideas that can be developed commercially with support from the Tour’s
business development team, venture capital (VC) firms and Tata
Communications, with the winning solution to be tested in action
during the 2020 season.
The
ideas might include concepts which enable a truly connected golf
course, bring fans closer to the game and enhance their experience or
enhance the Tour’s broadcast and production.
Entries
can be submitted via https://www.tatacommunications.com/innovationhub
and
will be whittled down to a shortlist of three start-ups, to be
announced in November. These businesses will then get to attend an
immersion workshop in London in February 2020 to develop their ideas
further with coaching from VC firms, the European Tour and Tata
Communications.
This
workshop will culminate in a Dragon’s Den-style pitch and the
winner will be decided two weeks after the closure of the workshop.
The winner will get a trip to the Hero India Open in Delhi in March
2020, where they will be able to showcase their idea to tech industry
leaders.
Finally,
they will work with the European Tour’s business development team
to turn the idea into an application that will be tested in action as
a proof-of-concept at a leading European Tour event in 2020.
“The
European Tour is at the forefront of innovation through our content,
our creative formats and our use of technology, all of which seeks to
maximise the fan experience,” said Rufus
Hack,
Chief Content Officer, European Tour. “For us, the natural next
step is to reach out to innovative start-ups to find creative and
unique ideas and concepts we can develop together to help us continue
to transform our
sport globally and drive golf further. We’re all looking forward to
seeing what the entrants come up with.”
Michael
Cole,
Chief Technology Officer, European Tour, said:
“Ubiquitous
connectivity opens up immense opportunities in golf. We are looking
for an innovative concept that can utilise new technologies and make
a real difference to the fan experience, both on site at events and
for those following digitally.”
Mehul
Kapadia,
Global Head of Marketing, Tata Communications, added:
“We’ve
seen many sports adopt different digital platforms, but few have been
able to maximise their business potential – and that’s what this
competition is all about.
“We’re looking for ideas for solutions that would be truly transformative for golf, not just technologically, but also commercially or operationally, so making a real difference to the bottom line. The winning idea will be one that benefits not just the fans and the European Tour, but the sport’s entire eco-system. For the winning start-up, the global exposure and, more importantly, the potential to scale to all European Tour tournaments can be invaluable as well.”
Tri Pham, Chief Strategy Officer, Tata Communications, said: “Innovation through digital technologies enables organisations across sectors – from sports and manufacturing to banking – to drive their growth and remain competitive.
“We
believe that to innovate successfully, organisations must bring
together the right eco-system of partners. That’s what this
competition aims to do. We look forward to leveraging our
relationships in the world’s VC and start-up communities to help
pave the way for the digital transformation of golf.”
The
panel of judges will include Cole, Hack, Kapadia and Pham. They will
be joined by Oliver
Wilson,
winner of the
2014
Alfred Dunhill Links Championship and a Ryder Cup player.
“It’s
great that the European Tour and Tata Communications are creating a
way that allows for innovative ideas and concepts to flourish in the
world of golf,” said Wilson. “Whether you are a player, a sponsor
or a fan, we all have a shared interest in ensuring we are engaging
our fans and driving the game forward. This is a great step that the
Tour is making, and as a player, I’m delighted that Tata
Communications is partnering with us on this initiative.”
Tata
Communications is the Official Global Connectivity Supplier of the
European Tour, bringing video feeds from 48 European Tour tournaments
in 31 countries worldwide to 43 broadcasters, reaching close to half
a billion golf fans across five
continents throughout the year.
The
two organisations also work together to drive innovation in golf. For
example, they undertook the world’s first test of live 360° video
in 8K Ultra High Definition at the 2018 Sky Sports British Masters to
show how virtual reality (VR) applications could enable fans at home
and at the course to engage with the action in new ways.
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