London, England: Leonardo Izzi has been appointed as Director of Marketing for IMG’s Golf Course Services division.
In this role, Izzi will provide IMG’s global portfolio of clubs and resorts with industry-leading marketing support with a focus on driving strategic marketing campaigns, advertising and promotional opportunities, public relations, e-marketing, social media actions, website content and brand awareness.
Previously, Izzi spent more than seven years at London Golf Club, one of Europe’s premier facilities, where he held the Head of Marketing position for the last three years. During that period, Izzi was also directly involved in the promotion of professional events hosted at the club, such as the Volvo World Match Play Championship and, most recently, the Staysure PGA Seniors Championship.
“I’m really excited with this new chapter of my career. Having a regional role has been a goal for me for the past few years so being able to do that with IMG, a company with so much history in the game of golf, is amazing. It was great to be part of London Golf Club for so many years and I’m now looking forward to working with and supporting IMG’s network of golf course partners around the globe,” said Izzi.
“Supporting our clients across all areas of their business is of key importance. With this appointment we will further strengthen the expertise and level of support that we provide to our valued partners,” said Russell Hannah, Senior Director at IMG Golf, a Full Business Member of the Asian Golf Industry Federation.
“Leo has an in-depth understanding of high-quality brand and marketing campaigns and will be an invaluable asset to our clubs and resorts as they continue to benefit from the association with a global brand such as IMG,” added Hannah.
For more than 25 years, IMG has been a market leader in golf course design and golf club management and currently provides management and marketing services to over 20 award-winning clubs and resorts.