European Tour Extends Partnership with Toro


Keith Pelley (left) and Toro’s Andy Brown (right). Picture by Getty Images.

London, England: The European Tour and The Toro Company have extended their long-term partnership by four years, as the worldwide provider of outdoor environment solutions celebrates its 100th year serving the golf industry.

The renewed agreement takes the European Tour’s relationship with Toro to more than 20 years, meaning they will continue to supply turf maintenance and irrigation products across the European Tour, Challenge Tour and Staysure Tour in Europe, the Middle East and Asia, as well as servicing the European Tour Destinations portfolio of golf venues.

The agreement is a highlight of a milestone year for Toro as it celebrates a century of innovation in the golf market, which started with the introduction of the industry’s first motorised fairway mower in 1919.

“We are proud to continue our long-standing relationship with the European Tour as official supplier of turf maintenance and irrigation products,” said Andy Brown, Senior Sales Manager EMEA at The Toro Company, an Executive Member of the Asian Golf Industry Federation.

“This has been an important relationship for The Toro Company over the past 20 years, and we look forward to continuing to provide equipment and support. It’s a privilege to have a role in preparing world-class courses for some of the greatest players in the game,” Brown added.

Keith Pelley, Chief Executive of the European Tour, said: “The Toro Company has a long history of excellence in the golf industry, and we are delighted to extend a relationship which is instrumental in presenting host courses across the world in the best possible condition.

“Toro is a company that shares our values in areas such as sustainability and innovation, and we look forward to working with them over the next four years, extending one of our longest-running supplier associations.”

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