Alexandria, Virginia, United States: The Club Spa & Fitness Association (CSFA) has added Les Mills as a Premier Partner in the Corporate Partner Benefits Programme.
This partnership represents a commitment by Les Mills to support CSFA in its efforts to deliver outstanding education, networking opportunities, and services to its members.
Les Mills started in 1968 as a simple operation, offering basic strength and cardio training for a small community of athletes. Now, 50 years later, it is the hub of a global revolution – a vibrant destination where the world’s top fitness talent creates new ways to get fit, combining music with movement.
“There is incredible opportunity and benefit for Les Mills to take group exercise to the private club world,” said Corinne Grimaldi, CSFA Executive Director.
“Having just returned from Les Mills Live, there is no doubt their programming is top-notch. However, what is most impressive is that they proudly state they are an ‘education company’, first. As education is who we are and what we do as an association, we look forward to what we know will be a strong partnership,” she added.
Les Mills’ focus on education means they know that razor-sharp insights are key. “Every Les Mills workout is underpinned by world-leading research and we believe the same should apply to all aspects of innovation,” said Bryce Hastings, Head of Research at Les Mills.
“With our combined industry insights and research, we are here to help our partners – like CSFA, its members, and their member clubs – shape the future.”