Singapore: The Asian Tour has appointed Charlie Tingey, formerly a Director of EurAsia Cup Sdn Bhd, as its new Director of Partnerships.
In his new role, Tingey will be responsible for maintaining and generating tournament opportunities for the Asian Tour across the region as well as managing the commercial assets of the Tour.
Tingey will also be fulfilling a joint commercial role as part of the Strategic Alliance with the European Tour.
Tingey has more than two decades of experience working in the sports marketing industry both in Europe and Asia.
Over the past nine years with the Asian Tour and European Tour joint venture entity, the United Kingdom national played a pivotal role in the realisation and management of the EurAsia Cup, a Ryder Cup style match play event which brought together the best players from Asia and Europe and was staged in the Malaysian capital of Kuala Lumpur in 2014, 2016 and 2018.
Tingey said: “I’ve worked closely with the Asian Tour since 2011 and I’m excited to be part of the Tour’s new management team. I am looking forward to working with existing partners whilst also exploring new ways to unlock the commercial potential of the Asian Tour combined with maintaining the long-standing partnership with the European Tour.”
Tingey will be based in the Asian Tour’s operations office in Kuala Lumpur, Malaysia and will report directly to Cho Minn Thant, Commissioner and Chief Executive Officer of the Asian Tour, a Full Business Member of the Asian Golf Industry Federation.
“Charlie’s deep understanding of the golf industry in region coupled with his wealth of experience will add a lot of value to our commercial and operations strategy. We are delighted that Charlie is part of the management team,” said Cho.