New York, United States: Women’s Golf Day (WGD) 2019 blew all expectations out of the water, smashing previous records for venues, countries and overall reach.
The global celebration of golf succeeded in its goal of uniting women around the world, with 845 locations across 46 countries hosting WGD events that combined socialising and golf.
Outside of the course the figures were equally impressive with over 25 million people viewing WGD content for a total of over 47 million impressions across social media that included some of the biggest brands, influencers and celebrities around the game.
Elisa Gaudet, Founder of Women’s Golf Day, said: “From year one we’ve combined easy, fun golfing activities at golf venues with a bigger conversation about the importance of the global female golf market. Every year we’ve grown, but 2019 has been a tipping point for uniting industry leaders, teaching pros, programmes, courses and events to celebrate women and golf for one day.”
The feeling of unity across the globe was reflected in comments from venues that hosted WGD events.
Benedict Riches, CEO, Leadbetter Golf, said: “We are incredibly proud to support Women’s Golf Day at The Leadbetter Golf Academy World Headquarters at Champions Gate, Orlando and across our academies worldwide.
“This is a fantastic initiative and perfectly aligns with our mission of building a lifelong game for golfers of all ages and abilities. We hope the 135 women who attended our event in Orlando not only improved their golf swing but made new friends as they joined the community of women golfers united across the world.”
Across digital and social media, WGD 2019 succeeded in driving the conversation about the women’s game with a huge variety of content being produced across WGD channels. Content varied from video clips and photos of participants at venues across the globe, often dressed in WGD red and white, women swinging a club for the first time and socialising with new friends, to some of the biggest names in the sport and from the world of entertainment showing their support for the day.
Among those that joined in on the #WomensGolfDay conversation were Tisha Alyn, Nikki B, Matt Ginella, Chris Harrison, Niall Horan, Blair O’Neal, Greg Norman, Gary Player, Annika Sorenstam, Paige Spiranac and Michelle Wie.
Gaudet plans to build on the momentum. She said: “Women’s Golf Day is the start of the journey for so many women and that’s something of which I’m incredibly proud. There are so many great teaching pros and programmes available already in existence, so if we can help women understand what a fantastic game golf is and the value of the communities that exist within the game then I know we can create the next generation of female golfers.
“The way that the industry has come together to show women’s golf at its best is so inspiring and I can’t wait to see how we can be at the heart of driving that conversation again in years to come.”