Copenhagen, Denmark: GolfBox’s lesson management product (ProPlanner) has provided insight into the correlation between individual game performance and professional golf lessons.
Over 2017, ProPlanner captured data from 20,000 golfers who booked one or more lessons through the platform.
The captured data established a positive trend between number of lessons booked and the chance of lowering handicap percentage (HCP). GolfBox identified the correlation when they analysed the captured data against a control group sourced from the same geographical region.
The data uncovered golfers who undertook lessons from a professional had an improved chance of lowering HCP (refer table 1 above). The table illustrates the chance of lowering HCP versus lessons booked.
Golfers who had three or more lessons from January to December 2017 were 48.8% more likely to lower their handicap, whereas golfers who had no lessons had a chance of lowering HCP by 25.6%.
Table 1 also notes that golfers who partook in one lesson per year had a 38.6% chance and golfers who participated in two lessons had a 41.7% chance of lowering their handicap.
When reviewing the dataset by Handicap Group (Table 2) it also showed a strong correlation between lessons booked and handicap performance.
Table 2 shows golfers who booked three-plus lessons increased the chance of lowering their handicap across all HCP groups, ranging from 38.5% to 48.8%.
Nick Thornton, General Manager of MPower Golf from GolfBox’s parent company MPower MSL, said: “ProPlanner has been specifically designed for PGA Professionals to grow and manage their lessons and, in turn, generate additional revenue from lessons.
“We are very pleased that ProPlanner has generated US$9
million worth of lesson revenue for PGA Professionals since its
inception. We will continue to work with our PGA partners in ensuring this is the lesson booking software of choice for the golf industry.”
GolfBox ProPlanner, the official lesson booking software for the PGAs of Europe, assists with the daily scheduling and management of a golf professional’s business. Established in EMEA and APAC regions, ProPlanner has assisted in the booking of 155,000 lessons in a 24-month period globally.